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Country Report

Pre-Paid Transactions in

Pre-Paid Cards in Romania

Nov 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth of electronic lunch vouchers results in slowing but still notable performance

The strongest dynamics in the pre-paid cards environment come from electronic meal vouchers, which continued to transition from paper (other paper payments), to open loop pre-paid cards. These are fringe benefits for use in grocery and consumer foodservice outlets.

Holiday vouchers introduced as government supports domestic tourism industry

Although dominated by paper vouchers, another product impacting the category is holiday vouchers, also issued in electronic card format. As part of a governmental initiative to support the domestic tourism industry, and even to reduce the level of tax evasion/undeclared sales, holiday vouchers were issued towards the end of the review period to all public workers, thus growing strongly in value compared to when only the private sector offered them.

Closed loop transportation cards offer strong growth potential

Transportation cards (closed loop), are also popular pre-paid cards, with high potential to expand in numbers due to public transport renewal projects in large cities. While some of these are financed with European funds, they are nonetheless limited by slow processes and reduced initiatives in the public sector.

COMPETITIVE LANDSCAPE

Banca Transilvania seeks to expand portfolio of corporate and private customers

In lunch cards three specialised issuers dominate: Edenred, Sodexo and Groupe Up. Through its partnership with all three, Mastercard managed to build a comfortable position in pre-paid cards, also consolidating its overall leadership in card payments.

Revolut launch has wide-ranging impact

Revolut’s launch in Romania in May 2018 was a wake-up call, not only for the few bank competitors offering pre-paid cards, but for the entire banking system. Targeting the new type of banking services customer, an increasing number of issuers pushed to adapt and innovate in their business models.

Merchant-issued gift cards face competition from online vouchers

There is limited direct competition in closed loop pre-paid cards. Merchant-issued gift cards (closed loop) are mainly influenced by the operator’s popularity among consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pre-Paid Transactions industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pre-Paid Transactions industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pre-Paid Transactions in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pre-Paid Transactions in Romania?
What are the major operators and issuers in Romania?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Pre-Paid Transactions in Romania, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Romania - Category analysis

Charge Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Charge cards dominated by corporate use, limited scope for development

Even with added-value benefits personal charge cards have limited appeal

Popularity of credit cards stifles personal charge cards’ potential

COMPETITIVE LANDSCAPE

Players focus on face-to-face strategies due to dominance of corporate charge cards

American Express withdraws, but marginal presence means little impact

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Charge Cards: Number of Cards by Issuer 2014-2018
Table 10 Charge Cards: Number of Cards by Operator 2014-2018
Table 11 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 12 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 13 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 18 Forecast Charge Cards Transactions 2019-2024
Table 19 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 20 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 22 Forecast Commercial Charge Cards Transactions 2019-2024
Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Romania - Category analysis

Credit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Consumer confidence underpins increased credit card usage...

... but sluggish growth in number of credit cards unlikely to improve in short term

Credit cards’ added value benefits represent an appealing offer

COMPETITIVE LANDSCAPE

Banca Transilvania benefits from Bancpost acquisition

Raiffeisen Bank/eMAG co-brand initiative sees rapid uptake

Reduced Consumer Credit Reference Index has little impact

CATEGORY DATA

Table 25 Credit Cards: Number of Cards in Circulation 2014-2019
Table 26 Credit Cards Transactions 2014-2019
Table 27 Credit Cards in Circulation: % Growth 2014-2019
Table 28 Credit Cards Transactions: % Growth 2014-2019
Table 29 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 30 Commercial Credit Cards Transactions 2014-2019
Table 31 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 32 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 33 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 34 Personal Credit Cards Transactions 2014-2019
Table 35 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 36 Personal Credit Cards Transactions: % Growth 2014-2019
Table 37 Credit Cards: Number of Cards by Issuer 2014-2018
Table 38 Credit Cards: Number of Cards by Operator 2014-2018
Table 39 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 40 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 41 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 42 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 46 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 48 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 49 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 50 Forecast Credit Cards Transactions 2019-2024
Table 51 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 52 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 54 Forecast Commercial Credit Cards Transactions 2019-2024
Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 58 Forecast Personal Credit Cards Transactions 2019-2024
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Romania - Category analysis

Debit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Strong growth in debit card payments, opportunities for further growth among certain population segments

Debit cards increasingly favoured over cash thanks to contactless growth

Increase in online purchases boosts debit card use

COMPETITIVE LANDSCAPE

Banca Transilvania extends lead through initiatives in both marketing and services

Banks seek to expand consumer bases across the board

Revolut launch encourages development of added-value offers

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2014-2019
Table 62 Debit Cards Transactions 2014-2019
Table 63 Debit Cards in Circulation: % Growth 2014-2019
Table 64 Debit Cards Transactions: % Growth 2014-2019
Table 65 Debit Cards: Number of Cards by Issuer 2014-2018
Table 66 Debit Cards: Number of Cards by Operator 2014-2018
Table 67 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 68 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Debit Cards Transactions 2019-2024
Table 71 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Romania - Category analysis

Pre-Paid Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Growth of electronic lunch vouchers results in slowing but still notable performance

Holiday vouchers introduced as government supports domestic tourism industry

Closed loop transportation cards offer strong growth potential

COMPETITIVE LANDSCAPE

Banca Transilvania seeks to expand portfolio of corporate and private customers

Revolut launch has wide-ranging impact

Merchant-issued gift cards face competition from online vouchers

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 74 Pre-paid Cards Transactions 2014-2019
Table 75 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 76 Pre-paid Cards Transactions: % Growth 2014-2019
Table 77 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 79 Open Loop Pre-paid Cards Transactions 2014-2019
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 81 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 82 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 83 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 84 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 94 Forecast Pre-paid Cards Transactions 2019-2024
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Romania - Category analysis

Store Cards in Romania - Company Profile

PROSPECTS

Financial Cards and Payments in Romania - Industry Overview

EXECUTIVE SUMMARY

Positive economic environment and technological advances stimulate card use

Debit card transactions rise as consumers shift from cash, e-wallets see growing use

Meal vouchers move from paper to card

Average spend declines, number of transactions increases due to growth in contactless payments

Reduced costs and increased convenience set to boost card payments

MARKET INDICATORS

Table 101 Number of POS Terminals: Units 2014-2019
Table 102 Number of ATMs: Units 2014-2019
Table 103 Value Lost to Fraud 2014-2019
Table 104 Card Expenditure by Location 2019
Table 105 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 106 Domestic versus Foreign Spend 2019

MARKET DATA

Table 107 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 108 Financial Cards by Category: Number of Accounts 2014-2019
Table 109 Financial Cards Transactions by Category: Value 2014-2019
Table 110 Financial Cards by Category: Number of Transactions 2014-2019
Table 111 Consumer Payments by Category: Value 2014-2019
Table 112 Consumer Payments by Category: Number of Transactions 2014-2019
Table 113 M-Commerce by Category: Value 2014-2019
Table 114 M-Commerce by Category: % Value Growth 2014-2019
Table 115 Financial Cards: Number of Cards by Issuer 2014-2018
Table 116 Financial Cards: Number of Cards by Operator 2014-2018
Table 117 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 118 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 119 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 120 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 121 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 122 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 123 Forecast Consumer Payments by Category: Value 2019-2024
Table 124 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 125 Forecast M-Commerce by Category: Value 2019-2024
Table 126 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Pre-Paid Cards in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth of electronic lunch vouchers results in slowing but still notable performance

Holiday vouchers introduced as government supports domestic tourism industry

Closed loop transportation cards offer strong growth potential

COMPETITIVE LANDSCAPE

Banca Transilvania seeks to expand portfolio of corporate and private customers

Revolut launch has wide-ranging impact

Merchant-issued gift cards face competition from online vouchers

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Romania - Category analysis

Charge Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Charge cards dominated by corporate use, limited scope for development

Even with added-value benefits personal charge cards have limited appeal

Popularity of credit cards stifles personal charge cards’ potential

COMPETITIVE LANDSCAPE

Players focus on face-to-face strategies due to dominance of corporate charge cards

American Express withdraws, but marginal presence means little impact

CATEGORY DATA

Credit Cards in Romania - Category analysis

Credit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Consumer confidence underpins increased credit card usage...

... but sluggish growth in number of credit cards unlikely to improve in short term

Credit cards’ added value benefits represent an appealing offer

COMPETITIVE LANDSCAPE

Banca Transilvania benefits from Bancpost acquisition

Raiffeisen Bank/eMAG co-brand initiative sees rapid uptake

Reduced Consumer Credit Reference Index has little impact

CATEGORY DATA

Debit Cards in Romania - Category analysis

Debit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Strong growth in debit card payments, opportunities for further growth among certain population segments

Debit cards increasingly favoured over cash thanks to contactless growth

Increase in online purchases boosts debit card use

COMPETITIVE LANDSCAPE

Banca Transilvania extends lead through initiatives in both marketing and services

Banks seek to expand consumer bases across the board

Revolut launch encourages development of added-value offers

CATEGORY DATA

Pre-Paid Cards in Romania - Category analysis

Pre-Paid Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Growth of electronic lunch vouchers results in slowing but still notable performance

Holiday vouchers introduced as government supports domestic tourism industry

Closed loop transportation cards offer strong growth potential

COMPETITIVE LANDSCAPE

Banca Transilvania seeks to expand portfolio of corporate and private customers

Revolut launch has wide-ranging impact

Merchant-issued gift cards face competition from online vouchers

CATEGORY DATA

Store Cards in Romania - Category analysis

Store Cards in Romania - Company Profile

PROSPECTS

Financial Cards and Payments in Romania - Industry Overview

EXECUTIVE SUMMARY

Positive economic environment and technological advances stimulate card use

Debit card transactions rise as consumers shift from cash, e-wallets see growing use

Meal vouchers move from paper to card

Average spend declines, number of transactions increases due to growth in contactless payments

Reduced costs and increased convenience set to boost card payments

MARKET INDICATORS