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Country Report

Pre-Paid Transactions in

Pre-Paid Cards in Romania

20 pages, Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Open loop pre-paid cards remains largest and most dynamic area

Pre-paid card transactions witnessed excellent growth in 2017 due to rising awareness of the advantages of such cards among consumers regarding easy issuance and the lack of a need for an associated bank account. In addition, pre-paid cards provide better control over expenditure and are a useful financial tool for online payments.

Shift away from vouchers fuels growth

Beyond pre-paid cards issued by banks for cash control and online payments, open loop pre-paid cards also continued to grow in popularity in 2017 due to the shift from restaurant and gift vouchers towards cards. Restaurant vouchers are offered as benefits to employees and have a long history in Romania.

Growth to remain strong over forecast period

The forecast period is expected to see strong growth of pre-paid card transactions, mainly due to the excellent performance of open loop per-paid cards – a development which would increase transactions as a result of the replacement of restaurant vouchers and gift tickets with cards and the strong penetration of holiday cards instead of paper vouchers. In the case of closed loop cards, transportation cards will help to boost both value transactions and the number of cards as local authorities in more localities can opt for pre-paid cards for local transportation as a convenient payment option, as well as a tool to gather statistics regarding transportation.

COMPETITIVE LANDSCAPE

Competition concentrated around employee benefits

Competition in pre-paid cards is limited because of the nature of the category. Regarding closed loop pre-paid cards, there is little differentiation between offers due to the strong role played by local authorities.

Interest among banks remains limited

Only a small number of banks offer specialised pre-paid financial cards. In such cases, the stability of the bank, a broad ATM network, and low costs regarding online and offline use are important.

Contactless cards set to boost demand

Edenred and Sodexo will continue to fight for share in this area, with companies increasingly focusing on attracting small companies through innovation and the launch of contactless cards. Also, the entry of banks into the restaurant card area is expected to increase competition and fuel the replacement of paper restaurant and holiday vouchers with open loop cards over the coming years.

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Overview

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Charge Cards in Romania - Category analysis

Charge Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Charge cards remain minor category

Strong competition from credit cards

Demand to remain limited over forecast period

COMPETITIVE LANDSCAPE

BRD-Groupe Société Générale continues to dominate charge cards

Advertising remains limited

Low demand and growth projected for forecast period

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2012-2017
Table 2 Charge Cards Transactions 2012-2017
Table 3 Charge Cards in Circulation: % Growth 2012-2017
Table 4 Charge Cards Transactions: % Growth 2012-2017
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2012-2017
Table 6 Commercial Charge Cards Transactions 2012-2017
Table 7 Commercial Charge Cards in Circulation: % Growth 2012-2017
Table 8 Commercial Charge Cards Transactions: % Growth 2012-2017
Table 9 Charge Cards: Number of Cards by Issuer 2012-2016
Table 10 Charge Cards: Number of Cards by Operator 2012-2016
Table 11 Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 12 Charge Cards Payment Transaction Value by Operator 2012-2016
Table 13 Commercial Charge Cards: Number of Cards by Issuer 2012-2016
Table 14 Commercial Charge Cards: Number of Cards by Operator 2012-2016
Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2012-2016
Table 17 Forecast Charge Cards: Number of Cards in Circulation 2017-2022
Table 18 Forecast Charge Cards Transactions 2017-2022
Table 19 Forecast Charge Cards in Circulation: % Growth 2017-2022
Table 20 Forecast Charge Cards Transactions: % Growth 2017-2022
Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 22 Forecast Commercial Charge Cards Transactions 2017-2022
Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2017-2022

Credit Cards in Romania - Category analysis

Credit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Credit card growth fuelled by expanding economy and recovering incomes

Healthy evolution of credit cards fuelled by rising consumer awareness

Still significant scope for further growth

COMPETITIVE LANDSCAPE

Transactions dominated by banks offering shopping cards

Penetration among retailers key to success

Zero commission offers attracting consumers

CATEGORY DATA

Table 25 Credit Cards: Number of Cards in Circulation 2012-2017
Table 26 Credit Cards Transactions 2012-2017
Table 27 Credit Cards in Circulation: % Growth 2012-2017
Table 28 Credit Cards Transactions: % Growth 2012-2017
Table 29 Commercial Credit Cards: Number of Cards in Circulation 2012-2017
Table 30 Commercial Credit Cards Transactions 2012-2017
Table 31 Commercial Credit Cards in Circulation: % Growth 2012-2017
Table 32 Commercial Credit Cards Transactions: % Growth 2012-2017
Table 33 Personal Credit Cards: Number of Cards in Circulation 2012-2017
Table 34 Personal Credit Cards Transactions 2012-2017
Table 35 Personal Credit Cards in Circulation: % Growth 2012-2017
Table 36 Personal Credit Cards Transactions: % Growth 2012-2017
Table 37 Credit Cards: Number of Cards by Issuer 2012-2016
Table 38 Credit Cards: Number of Cards by Operator 2012-2016
Table 39 Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 40 Credit Cards Payment Transaction Value by Operator 2012-2016
Table 41 Commercial Credit Cards: Number of Cards by Issuer 2012-2016
Table 42 Commercial Credit Cards: Number of Cards by Operator 2012-2016
Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2012-2016
Table 45 Personal Credit Cards: Number of Cards by Issuer 2012-2016
Table 46 Personal Credit Cards: Number of Cards by Operator 2012-2016
Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 48 Personal Credit Cards Payment Transaction Value by Operator 2012-2016
Table 49 Forecast Credit Cards: Number of Cards in Circulation 2017-2022
Table 50 Forecast Credit Cards Transactions 2017-2022
Table 51 Forecast Credit Cards in Circulation: % Growth 2017-2022
Table 52 Forecast Credit Cards Transactions: % Growth 2017-2022
Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 54 Forecast Commercial Credit Cards Transactions 2017-2022
Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2017-2022
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 58 Forecast Personal Credit Cards Transactions 2017-2022
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2017-2022
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2017-2022

Debit Cards in Romania - Category analysis

Debit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Payment of wages and pensions into debit card accounts supports growth

Development of debit cards follows growth of contactless technology

Demand for debit cards fuelled by rising need for convenience

COMPETITIVE LANDSCAPE

Top six banks dominate competitive landscape

Investment in advertising in response to increased competition

Zero commission deals proving popular among consumers

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2012-2017
Table 62 Debit Cards Transactions 2012-2017
Table 63 Debit Cards in Circulation: % Growth 2012-2017
Table 64 Debit Cards Transactions: % Growth 2012-2017
Table 65 Debit Cards: Number of Cards by Issuer 2012-2016
Table 66 Debit Cards: Number of Cards by Operator 2012-2016
Table 67 Debit Cards Payment Transaction Value by Issuer 2012-2016
Table 68 Debit Cards Payment Transaction Value by Operator 2012-2016
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2017-2022
Table 70 Forecast Debit Cards Transactions 2017-2022
Table 71 Forecast Debit Cards in Circulation: % Growth 2017-2022
Table 72 Forecast Debit Cards Transactions: % Growth 2017-2022

Pre-Paid Cards in Romania - Category analysis

Pre-Paid Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Open loop pre-paid cards remains largest and most dynamic area

Shift away from vouchers fuels growth

Growth to remain strong over forecast period

COMPETITIVE LANDSCAPE

Competition concentrated around employee benefits

Interest among banks remains limited

Contactless cards set to boost demand

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2012-2017
Table 74 Pre-paid Cards Transactions 2012-2017
Table 75 Pre-paid Cards in Circulation: % Growth 2012-2017
Table 76 Pre-paid Cards Transactions: % Growth 2012-2017
Table 77 Closed Loop Pre-paid Cards Transactions 2012-2017
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 79 Open Loop Pre-paid Cards Transactions 2012-2017
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 81 Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 82 Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 83 Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 84 Pre-paid Cards Transaction Value by Operator 2012-2016
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 94 Forecast Pre-paid Cards Transactions 2017-2022
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2017-2022
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2017-2022
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2017-2022
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2017-2022
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2017-2022

Store Cards in Romania - Category analysis

Store Cards in Romania - Company Profile

PROSPECTS

Financial Cards and Payments in Romania - Industry Overview

EXECUTIVE SUMMARY

Financial cards and payments records strong growth in 2017

Legislative measures aim to increase usage of financial cards

Technology stimulates card payment transaction growth

Banks make significant contribution to increased card usage

Financial cards and payments offer strong growth potential

MARKET INDICATORS

Table 101 Number of POS Terminals: Units 2012-2017
Table 102 Number of ATMs: Units 2012-2017
Table 103 Value Lost to Fraud 2012-2017
Table 104 Card Expenditure by Location 2017
Table 105 Financial Cards in Circulation by Type: % Number of Cards 2012-2017
Table 106 Domestic versus Foreign Spend 2017

MARKET DATA

Table 107 Financial Cards by Category: Number of Cards in Circulation 2012-2017
Table 108 Financial Cards by Category: Number of Accounts 2012-2017
Table 109 Financial Cards Transactions by Category: Value 2012-2017
Table 110 Financial Cards by Category: Number of Transactions 2012-2017
Table 111 Consumer Payments by Category: Value 2012-2017
Table 112 Consumer Payments by Category: Number of Transactions 2012-2017
Table 113 M-Commerce by Category: Value 2013-2017
Table 114 M-Commerce by Category: % Value Growth 2013-2017
Table 115 Financial Cards: Number of Cards by Issuer 2012-2016
Table 116 Financial Cards: Number of Cards by Operator 2012-2016
Table 117 Financial Cards: Card Payment Transactions Value by Operator 2012-2016
Table 118 Financial Cards: Card Payment Transactions Value by Issuer 2012-2016
Table 119 Forecast Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 120 Forecast Financial Cards by Category: Number of Accounts 2017-2022
Table 121 Forecast Financial Cards Transactions by Category: Value 2017-2022
Table 122 Forecast Financial Cards by Category: Number of Transactions 2017-2022
Table 123 Forecast Consumer Payments by Category: Value 2017-2022
Table 124 Forecast Consumer Payments by Category: Number of Transactions 2017-2022
Table 125 Forecast M-Commerce by Category: Value 2017-2022
Table 126 Forecast M-Commerce by Category: % Value Growth 2017-2022

Megatrends

Country Report

Pre-Paid Cards in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Open loop pre-paid cards remains largest and most dynamic area

Shift away from vouchers fuels growth

Growth to remain strong over forecast period

COMPETITIVE LANDSCAPE

Competition concentrated around employee benefits

Interest among banks remains limited

Contactless cards set to boost demand

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Romania - Category analysis

Charge Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Charge cards remain minor category

Strong competition from credit cards

Demand to remain limited over forecast period

COMPETITIVE LANDSCAPE

BRD-Groupe Société Générale continues to dominate charge cards

Advertising remains limited

Low demand and growth projected for forecast period

CATEGORY DATA

Credit Cards in Romania - Category analysis

Credit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Credit card growth fuelled by expanding economy and recovering incomes

Healthy evolution of credit cards fuelled by rising consumer awareness

Still significant scope for further growth

COMPETITIVE LANDSCAPE

Transactions dominated by banks offering shopping cards

Penetration among retailers key to success

Zero commission offers attracting consumers

CATEGORY DATA

Debit Cards in Romania - Category analysis

Debit Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Payment of wages and pensions into debit card accounts supports growth

Development of debit cards follows growth of contactless technology

Demand for debit cards fuelled by rising need for convenience

COMPETITIVE LANDSCAPE

Top six banks dominate competitive landscape

Investment in advertising in response to increased competition

Zero commission deals proving popular among consumers

CATEGORY DATA

Pre-Paid Cards in Romania - Category analysis

Pre-Paid Cards in Romania - Company Profile

HEADLINES

PROSPECTS

Open loop pre-paid cards remains largest and most dynamic area

Shift away from vouchers fuels growth

Growth to remain strong over forecast period

COMPETITIVE LANDSCAPE

Competition concentrated around employee benefits

Interest among banks remains limited

Contactless cards set to boost demand

CATEGORY DATA

Store Cards in Romania - Category analysis

Store Cards in Romania - Company Profile

PROSPECTS

Financial Cards and Payments in Romania - Industry Overview

EXECUTIVE SUMMARY

Financial cards and payments records strong growth in 2017

Legislative measures aim to increase usage of financial cards

Technology stimulates card payment transaction growth

Banks make significant contribution to increased card usage

Financial cards and payments offer strong growth potential

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?