Executive Summary

Nov 2019
PROSPECTS
Salary pre-paid cards account for a large share in this category

Both open loop and closed loop pre-paid cards grew steadily during 2019. Salary pre-paid cards play an important role in pre-paid cards.

Travel pre-paid cards and gift cards offer potential

There have been new products appearing, for example, Emirates NBD launched and promoted its Global Cash Card pre-paid card, which offers transactions in 15 different currencies without any transaction fees for payments. The card is usable through the online banking platform, enabling users to transfer money from their regular Emirates NBD account to their GlobalCash Card, making funds accessible and safe while travelling.

Digital platforms to offer opportunities in pre-paid cards

Digital platforms are expected to provide opportunities for pre-paid card developers to target new segments, such as pre-paid cards for minors and spend-monitoring apps featuring budgeting tools. Consumers in the country are increasingly adopting digital payments through digital wallets and contactless cards.

COMPETITIVE LANDSCAPE
Dubai Road & Transportation Authority dominates closed loop pre-paid cards

Dubai’s Roads & Transportation Authority runs the biggest closed loop pre-paid card platform in the country through its Nol pre-paid cards, which are primarily used for transit fares in the city. However, the government has expanded utilisation of the card into digital wallets and payment for other utilities to the government.

Bigger players in payroll management lead in pre-paid cards

First Abu Dhabi Bank and Emirates NBD continue to lead in open loop pre-paid cards due to servicing large corporate client bases for payroll services. Both are leading banks for the Dubai and Abu Dhabi emirates, which are commercially active and have larger population bases.

Currency exchange houses well positioned in travel pre-paid cards

While many banks initially offered multicurrency pre-paid cards and travel pre-paid cards, currency exchange houses are better positioned for the issuance of such pre-paid cards due to their greater visibility for currency exchange services as well as point-of-sale presence at key locations in retail as well as travel. Exchange houses such as Al Rostamani Exchange and UAE Exchange are the leading non-banking players in pre-paid cards.

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Pre-Paid Cards in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pre-Paid Transactions industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pre-Paid Transactions industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pre-Paid Transactions in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pre-Paid Transactions in United Arab Emirates?
  • What are the major operators and issuers in United Arab Emirates?
  • What is the current state and expected evolution of consumer payment preference?
  • What payment instrument offers the highest growth potential?
  • What strategies and positioning have consumer finance companies utilized to win in the market?
Why buy this report?
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Pre-Paid Transactions in United Arab Emirates, originate from our database within our Consumer Finance market share and market size database

Charge Cards in the United Arab Emirates - Category analysis

Charge Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Charge card numbers and transactions to continue declining over the forecast period
Commercial charge cards continue to face challenges
Introduction of VAT a further blow to personal charge cards

COMPETITIVE LANDSCAPE

American Express the dominant operator as well as a prominent issuer
Local residents offer American Express potential
Sharia-compliant charge cards offer interest-free transactions

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in the United Arab Emirates - Category analysis

Credit Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Rewards helping to promote credit card usage
E-commerce and digitisation drive credit card spend
Al Etihad Credit Bureau offering its services via a mobile app

COMPETITIVE LANDSCAPE

First Abu Dhabi Bank and Mashreq Bank the leading credit card issuers
Visa and Mastercard developing new payment technology
India’s RuPay payment network begins issuing cards in the United Arab Emirates

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in the United Arab Emirates - Category analysis

Debit Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Continued influx of expats supports debit card growth, including supplementary debit cards
Digitisation driving debit card use
Debit cards to face competition from popularity of reward-based credit cards

COMPETITIVE LANDSCAPE

Leading debit card operator Visa looking to incorporate fintech in the United Arab Emirates
First Abu Dhabi Bank and Emirates NBD the leading debit card issuers
Banks jump on the digital and mobile payments train

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in the United Arab Emirates - Category analysis

Pre-Paid Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Salary pre-paid cards account for a large share in this category
Travel pre-paid cards and gift cards offer potential
Digital platforms to offer opportunities in pre-paid cards

COMPETITIVE LANDSCAPE

Dubai Road & Transportation Authority dominates closed loop pre-paid cards
Bigger players in payroll management lead in pre-paid cards
Currency exchange houses well positioned in travel pre-paid cards

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in the United Arab Emirates - Category analysis

Store Cards in the United Arab Emirates - Company Profile

PROSPECTS

Financial Cards and Payments in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Reward platforms and development of digital landscape strengthen card payments
Digital platforms and payments growing in importance
Central Bank planning to introduce a national integrated payments system by 2020
Further consolidation could still be seen in the banking industry
Digital payments to continue evolving

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2014-2019
Table 114 Number of ATMs: Units 2014-2019
Table 115 Value Lost to Fraud 2014-2019
Table 116 Card Expenditure by Location 2019
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 118 Domestic versus Foreign Spend 2019

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 120 Financial Cards by Category: Number of Accounts 2014-2019
Table 121 Financial Cards Transactions by Category: Value 2014-2019
Table 122 Financial Cards by Category: Number of Transactions 2014-2019
Table 123 Consumer Payments by Category: Value 2014-2019
Table 124 Consumer Payments by Category: Number of Transactions 2014-2019
Table 125 M-Commerce by Category: Value 2014-2019
Table 126 M-Commerce by Category: % Value Growth 2014-2019
Table 127 Financial Cards: Number of Cards by Issuer 2014-2018
Table 128 Financial Cards: Number of Cards by Operator 2014-2018
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 132 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 133 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 134 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 135 Forecast Consumer Payments by Category: Value 2019-2024
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 137 Forecast M-Commerce by Category: Value 2019-2024
Table 138 Forecast M-Commerce by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources