The difficult economic situation, with the high level of inflation and low levels of employment, will continue to impact consumers purchasing decisions across the forecast period. This will also impact purchases of sanitary protection products, with consumers reaching for larger pack sizes to save costs per unit.
Tampons will continue to have low significance in the Peruvian market, with the habitual use of the product being low. However, the product has seen significant growth in the past two years, not only recovering to pre-pandemic levels but recording double-digit growth - and this is set to continue across the forecast period.
Sanitary towels had already reached maturity in Peru at the end of the review period, which was reflected in its significant level of penetration amongst the female population. The presence of brands such as Nosotras and Kotex enjoy solid performances and offer trusted products, especially as no major product innovations have been noted.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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