Health and Wellness

The trend towards plant-based diets in Thailand is rapidly gaining momentum, as health-conscious consumers increasingly opt for plant-based options. With growing demand for healthier choices, particularly protein from soybeans, and grains that are…

In 2022, more consumers, particularly those of the younger generation, started looking for high protein staple foods as a result of the fitness craze. An increasing number of people began to visit gyms and exercise regularly in the review period.…

The idea of health and wellness varies at a category level within staple foods. For instance, high fibre products that use whole grains have a strong position in rice, baked goods, and breakfast cereals. Sales of grain-added rice, such as brown rice,…

In 2022, amid inflationary pressures and the higher cost of living in Singapore, consumers placed greater emphasis on essential goods and often prioritised cheaper alternatives with similar quality and health benefits, resulting in uneven value…

Consumers’ health consciousness and interest in nutrition were growing even before the pandemic. However, after COVID-19 hit Japan, the health and wellness trend accelerated, as consumers strived to maintain their general health to lessen the risk of…

Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…

Traditionally, an Indian breakfast generally consisted of cooked food such as idli, dosa, paratha, and upma. However, in the past few years, with increasingly hectic lifestyles, urban consumers have been pressed for time, and consumers have looked…

Local consumers have been paying greater attention to their diets since the pandemic and, therefore, are exploring different dietary plans. In Hong Kong, flexitarian has, in fact, attracted the most attention. A local survey indicates that the city's…

Amidst heightened awareness amongst Chinese consumers of the adverse effects of excessive sugar consumption, the rise of low sugar and no sugar claims is evident across various product types, particularly staple foods. Within baked goods, traditional…

Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…

There has been a general increase in awareness of health and wellness amongst Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for…

During the pandemic, South Korean consumers became more conscious of the need for healthy hydration and the reduction of sugar consumption. This led to dynamic growth for natural bottled water and “water-like” natural RTD tea. Although decline was…

Amid upcoming tightened regulations on the advertising of high sugar drinks and ongoing inflationary pressures, soft drinks are expected to downsize in terms of pack sizes to better accommodate impulse consumption occasions. Commencing on 30 December…

More consumers are turning towards drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, and are…

As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…

Over the last few years, The Coca-Cola Co has been trying to diversify by introducing a host of health and wellness beverages and reducing its dependence on sugary carbonated drinks. For instance, it is working on reducing the sugar content of its…

Since the pandemic, local consumers have become extremely aware of the importance of health and wellness. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 71% of Hong Kong respondents stated that they…

Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…

As food manufacturers respond to the shift towards healthier eating habits in Thailand, they are not only introducing new options with no or low sugar claims, but they are also strategically investing in marketing campaigns that align with evolving…

The already prominent health and wellness trend received a significant boost from the experiences of the COVID-19 crisis, as consumers faced the fear of contracting the disease and the challenges posed by the sedentary lifestyles and overconsumption…