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Energy Drinks

Euromonitor International publishes the world's most comprehensive market research on the energy drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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City Market Report

Soft Drinks in Bangalore

Jul 2017

Bangalore has the largest number of fresh fruit juice shops in the country. The city’s residents are ardent coffee drinkers. Freshly-brewed filter coffee is preferred over tea in most of the traditional households. The city is also one of the largest...

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City Market Report

Soft Drinks in Shanghai

Jul 2017

Due to its comparatively higher disposable income level, consumers in Shanghai are able to pay more for premium non-alcoholic drinks brands with added value rather than spending on basic necessities, compared with other regions in China. With the ...

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Strategy Briefing

Non-Drinkers: An Opportunity for Soft Drinks

Jul 2017

At least a third of adults worldwide rarely or never consume alcohol. This creates a large opportunity for soft drinks to fill the opening left by alcoholic drinks. Successful strategies to target this market will consider the occasions when alcohol ...

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Country Report

Energy Drinks in Kenya

May 2017

In Kenya, robust growth in the young population that is widely mirroring the Western lifestyle of partying and high activity levels, as well as growing busier lifestyles among urban working class consumers played a major role in promoting value and ...

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Strategy Briefing

Soft Drinks: Quarterly Statement Q2 2017

May 2017

The Q2 update to the soft drinks forecast model is characterised by relative stability. Weaker prospects in Nigeria and Mexico provide cause for concern this quarter, but a slightly more positive growth forecast boosts the outlook for China and much ...

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Country Report

Energy Drinks in the United Kingdom

Apr 2017

Energy drinks in the UK recorded a positive performance in 2016 which is somewhat surprising in the light of the evolving sugar tax debate and its negative repercussions for other soft drinks categories such as carbonates and juice. Moreover, energy ...

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Strategy Briefing

Soft Drinks Global Overview: Key Trends in 2017

Apr 2017

This report considers the global performance of the soft drinks industry in 2016-2017 and growth prospects over the next five years. The analysis focuses on the major trends impacting the industry, areas of opportunity and finally considers effective...

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Strategy Briefing

Premiumisation in Soft Drinks-Part 1: The Age of Everyday Wellness

Apr 2017

Exploding global demand for bottled water is driving much of the soft drinks industry’s future growth, while bringing new pressures. Among these is a growing split between what consumers demand from products meant for everyday consumption, versus ...

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Country Report

Energy Drinks in India

Apr 2017

Energy drinks remains among the most-sought after mixers for alcoholic drinks in India. More specifically, the combination of vodka with Red Bull remains a favourite among a high number of Indian consumers and this is observed as beverages which mix ...

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Country Report

Energy Drinks in Cameroon

Apr 2017

Energy drinks performed well in Cameroon in 2016. This success was due to growing consumer awareness of these products and stable availability in outlets. Consequently, sales continued to grow, in line with the demand from an increasing urban ...

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Country Report

Energy Drinks in Uruguay

Mar 2017

With the usual fanfare of most Red Bull events, Infodynamics launched the well-known energy drink in Uruguay in May 2016. The long-awaited introduction of this brand had several delays, as Red Bull had to modify its formula to comply with the ...

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Country Report

Energy Drinks in Tunisia

Mar 2017

The healthy positioning of energy drinks continued to boost sales in 2016, with off-trade value sales increasing by 10%. This was largely thanks to the success of manufacturers such as Red Bull, which benefited from strong online and TV advertising ...

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Country Report

Energy Drinks in Chile

Mar 2017

Energy drinks continued to develop positively in 2016 thanks to enduring consumer appreciation for the functional attributes of this product type. Specifically, the caffeine and taurine content of energy drinks products gives them a stimulant effect....

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Country Report

Energy Drinks in Singapore

Mar 2017

Energy drinks is a fairly mature category in Singapore. As such, in 2016, manufacturers sought to drive volume sales by offering constant price promotions at major retail outlets....

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Country Report

Energy Drinks in China

Mar 2017

With the quickening pace of life and mounting pressure from work, study and life among average consumers, energy drinks is on the rise in terms of demand in China, with its growth momentum outperforming the soft drinks average. Both off-trade current...

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Country Report

Energy Drinks in Taiwan

Mar 2017

Energy drinks in Taiwan continued to register positive growth during 2016 as off-trade sales rose by 2% in volume and current value terms, although these growth rates were one percentage point slower than the 3% off-trade growth rates recorded during...

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Country Report

Energy Drinks in Macedonia

Mar 2017

Energy drinks in Macedonia achieved 4% off-trade value and 3% off-trade volume growth to reach MKD342 million and 1 million litres in 2016. Energy drinks became very popular during the review period, especially among the younger generations. In 2016 ...

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Country Report

Energy Drinks in Nigeria

Mar 2017

Energy drinks continued to be popular in Nigeria (although suffering negatively from the recession) in 2016 thanks to the perception that the drinks carry aphrodisiacal effects and create energy, thus creating a market for consumers looking for a ...

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Country Report

Energy Drinks in Guatemala

Mar 2017

Energy drinks continued to achieve strong off-trade value growth of 17% in current terms and sales of GTQ911 million in 2016. The introduction of large family pack sizes of 1.5 litres has allowed the unit price of energy drinks to lower in Guatemala,...

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Country Report

Energy Drinks in Morocco

Mar 2017

In 2016 Moroccans were increasingly embracing Western lifestyles, including healthy eating and drinking habits. The authorisation of energy drinks in France had a very positive impact on the general opinion amongst Moroccans about energy drinks, ...

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