Euromonitor International publishes the world's most comprehensive market research on the energy drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Energy Drinks in the United Kingdom

Apr 2017

Energy drinks in the UK recorded a positive performance in 2016 which is somewhat surprising in the light of the evolving sugar tax debate and its negative repercussions for other soft drinks categories such as carbonates and juice. Moreover, energy ...

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Strategy Briefing

Soft Drinks Global Overview: Key Trends in 2017

Apr 2017

This report considers the global performance of the soft drinks industry in 2016-2017 and growth prospects over the next five years. The analysis focuses on the major trends impacting the industry, areas of opportunity and finally considers effective...

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Strategy Briefing

Premiumisation in Soft Drinks-Part 1: The Age of Everyday Wellness

Apr 2017

Exploding global demand for bottled water is driving much of the soft drinks industry’s future growth, while bringing new pressures. Among these is a growing split between what consumers demand from products meant for everyday consumption, versus ...

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Country Report

Energy Drinks in India

Apr 2017

Energy drinks remains among the most-sought after mixers for alcoholic drinks in India. More specifically, the combination of vodka with Red Bull remains a favourite among a high number of Indian consumers and this is observed as beverages which mix ...

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Country Report

Energy Drinks in Cameroon

Apr 2017

Energy drinks performed well in Cameroon in 2016. This success was due to growing consumer awareness of these products and stable availability in outlets. Consequently, sales continued to grow, in line with the demand from an increasing urban ...

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Country Report

Energy Drinks in Uruguay

Mar 2017

With the usual fanfare of most Red Bull events, Infodynamics launched the well-known energy drink in Uruguay in May 2016. The long-awaited introduction of this brand had several delays, as Red Bull had to modify its formula to comply with the ...

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Country Report

Energy Drinks in Tunisia

Mar 2017

The healthy positioning of energy drinks continued to boost sales in 2016, with off-trade value sales increasing by 10%. This was largely thanks to the success of manufacturers such as Red Bull, which benefited from strong online and TV advertising ...

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Country Report

Energy Drinks in Chile

Mar 2017

Energy drinks continued to develop positively in 2016 thanks to enduring consumer appreciation for the functional attributes of this product type. Specifically, the caffeine and taurine content of energy drinks products gives them a stimulant effect....

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Country Report

Energy Drinks in Singapore

Mar 2017

Energy drinks is a fairly mature category in Singapore. As such, in 2016, manufacturers sought to drive volume sales by offering constant price promotions at major retail outlets....

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Country Report

Energy Drinks in China

Mar 2017

With the quickening pace of life and mounting pressure from work, study and life among average consumers, energy drinks is on the rise in terms of demand in China, with its growth momentum outperforming the soft drinks average. Both off-trade current...

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Country Report

Energy Drinks in Taiwan

Mar 2017

Energy drinks in Taiwan continued to register positive growth during 2016 as off-trade sales rose by 2% in volume and current value terms, although these growth rates were one percentage point slower than the 3% off-trade growth rates recorded during...

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Country Report

Energy Drinks in Macedonia

Mar 2017

Energy drinks in Macedonia achieved 4% off-trade value and 3% off-trade volume growth to reach MKD342 million and 1 million litres in 2016. Energy drinks became very popular during the review period, especially among the younger generations. In 2016 ...

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Country Report

Energy Drinks in Nigeria

Mar 2017

Energy drinks continued to be popular in Nigeria (although suffering negatively from the recession) in 2016 thanks to the perception that the drinks carry aphrodisiacal effects and create energy, thus creating a market for consumers looking for a ...

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Country Report

Energy Drinks in Guatemala

Mar 2017

Energy drinks continued to achieve strong off-trade value growth of 17% in current terms and sales of GTQ911 million in 2016. The introduction of large family pack sizes of 1.5 litres has allowed the unit price of energy drinks to lower in Guatemala,...

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Country Report

Energy Drinks in Morocco

Mar 2017

In 2016 Moroccans were increasingly embracing Western lifestyles, including healthy eating and drinking habits. The authorisation of energy drinks in France had a very positive impact on the general opinion amongst Moroccans about energy drinks, ...

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Country Report

Energy Drinks in Kazakhstan

Feb 2017

Energy drinks gained popularity among the young generation. Busy lifestyles encouraged consumers to purchase soft drinks that could give them additional energy. Energy drinks are mostly purchased by students and young workers from large towns that ...

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Country Report

Energy Drinks in South Korea

Feb 2017

Energy drinks continued to register negative off-trade sales growth in 2016, making it the fourth consecutive year that off-trade sales of energy drinks have been in decline in the country. In 2012, the increasing sales trends in energy drinks were ...

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Country Report

Energy Drinks in Poland

Feb 2017

Energy drinks registered a good performance with satisfactory off-trade value and volume growth of 10% and 9% respectively in 2016. Both rates were higher in 2016 compared with the review period CAGR. Sales of energy drinks continued to benefit from ...

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Country Report

Energy Drinks in Thailand

Feb 2017

Energy drinks recorded only slow growth in 2016, as the economic slowdown hurt the purchasing powers of blue-collar workers and low-income consumers, the main purchasers of energy drinks. Drought and illegal fishing also put additional pressure on ...

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Country Report

Energy Drinks in Hong Kong, China

Feb 2017

Energy drinks recorded 4% off-trade volume growth in 2016, which was higher than growth in the preceding two years. These drinks targets young working consumers and students, recording growth in 2016 due to increasingly hectic lifestyles. They are ...

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