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Sports Drinks

Euromonitor International publishes the world's most comprehensive market research on the sports drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information. 

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City Market Report

Soft Drinks in Bangalore

Jul 2017

Bangalore has the largest number of fresh fruit juice shops in the country. The city’s residents are ardent coffee drinkers. Freshly-brewed filter coffee is preferred over tea in most of the traditional households. The city is also one of the largest...

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City Market Report

Soft Drinks in Shanghai

Jul 2017

Due to its comparatively higher disposable income level, consumers in Shanghai are able to pay more for premium non-alcoholic drinks brands with added value rather than spending on basic necessities, compared with other regions in China. With the ...

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Strategy Briefing

Non-Drinkers: An Opportunity for Soft Drinks

Jul 2017

At least a third of adults worldwide rarely or never consume alcohol. This creates a large opportunity for soft drinks to fill the opening left by alcoholic drinks. Successful strategies to target this market will consider the occasions when alcohol ...

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Country Report

Sports Drinks in Kenya

May 2017

No sales of sports drinks were recorded in Kenya during the review period. There does not appear to be a market currently, and there is no indication that any player is planning to launch into this category in the near future....

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Country Report

Sports Drinks in the United Kingdom

Apr 2017

Recent negative press coverage of sports drinks has contributed to British consumers becoming increasingly suspect of the purported health benefits of sports drinks as awareness of the high levels of sugar and artificial ingredients in sports drinks ...

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Strategy Briefing

Soft Drinks Global Overview: Key Trends in 2017

Apr 2017

This report considers the global performance of the soft drinks industry in 2016-2017 and growth prospects over the next five years. The analysis focuses on the major trends impacting the industry, areas of opportunity and finally considers effective...

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Strategy Briefing

Premiumisation in Soft Drinks-Part 1: The Age of Everyday Wellness

Apr 2017

Exploding global demand for bottled water is driving much of the soft drinks industry’s future growth, while bringing new pressures. Among these is a growing split between what consumers demand from products meant for everyday consumption, versus ...

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Country Report

Sports Drinks in India

Apr 2017

Sports drinks in India registered healthy sales growth in 2016 as both off-trade value and volume sales rose substantially. However, the primary consumer base for sports drinks in India remains limited to the country’s most affluent consumer groups. ...

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Country Report

Sports Drinks in Cameroon

Apr 2017

Sports drinks is an emerging category in Cameroon, recording negligible sales in 2016....

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Country Report

Sports Drinks in Uruguay

Mar 2017

Sports drinks remained a 1-brand category with Gatorade in 2016, with the player Fábricas Nacionales de Cerveza SA (FNC) facing no competition. Although per capita consumption was the second lowest in Latin America with ample room for growth, the low...

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Country Report

Sports Drinks in Tunisia

Mar 2017

There are no visible sales of sports drinks in Tunisia....

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Country Report

Sports Drinks in Chile

Mar 2017

In line with the wider trend of rising health awareness, in recent years Chileans have become more inclined to regularly partake in sporting activities and other forms of physical exercise. This has in turn increased the popularity of sports drinks ...

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Country Report

Sports Drinks in Singapore

Mar 2017

In 2016, sports drinks continued to post solid off-trade volume and current value growth. This can be attributed to Singaporeans’ increasing interest in participating in sporting activities, especially marathons. In 2016, over 100 marathons were held...

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Country Report

Sports Drinks in China

Mar 2017

Sports drinks decelerated in off-trade volume terms in 2016, affected mainly by near-water drinks, such as coconut water. Despite the slowdown in growth momentum, sports drinks still recorded strong off-trade volume growth of 7% in 2016, driven by ...

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Country Report

Sports Drinks in Taiwan

Mar 2017

Sales of sports drinks continued to increase in 2016, rising by 4% in current value terms. This healthy performance was directly influenced by the rising trend for outdoor activities over the second half of the review period. Nevertheless, the ...

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Country Report

Sports Drinks in Macedonia

Mar 2017

Sports drinks achieved off-trade value growth of 5% and off-trade volume growth of 4% to reach MKD49 million and 540,000 litres in 2016. Sports drinks is a small category which registered a noticeable slowdown towards the late review period. The ...

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Country Report

Sports Drinks in Nigeria

Mar 2017

Sports drinks saw stagnant volume growth in 2016 due to the negative impact of the economic recession. Higher unit prices due to the depreciation of the local currency and decline in disposable income made the product less affordable. Being just a ...

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Country Report

Sports Drinks in Guatemala

Mar 2017

Dynamism is still strong in sports drinks and, in 2016, it registered off-trade value growth of 13% in current terms and sales of GTQ702 million. In 2016, Gatorade was introduced with a smaller pack size bottle of 350ml, when the usual size is 600ml....

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Country Report

Sports Drinks in Morocco

Mar 2017

There were no sports drinks available in Morocco at the end of the review period....

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Country Report

Sports Drinks in South Korea

Feb 2017

Sports drinks recorded two consecutive years of steady growth during 2015 and 2016. The category does not currently have much momentum and its prospects for growth remain limited. In addition, other products that can replace sports drinks such as ...

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