Despite the high cost of living in Australia at the end of the review period, fragrances is expected to continue to perform well over the forecast period, with the category proving its resilience following a marginal drop in 2020 due to pandemic-related restrictions. Premium fragrances will continue to drive sales, with the mass segment set to be the weaker performer.
Ethical and sustainable claims are expected to remain important across established and emerging local fragrance brands in the coming years. Players are expected to focus on packaging innovation and formats of fragrances over the forecast period in line with this trend.
Digital tools will provide a potential avenue to building and maintaining consumer engagement over the forecast period. Disruptions caused by the pandemic in 2020 forced many retailers to shift their focus online and invest in enhancing their e-commerce capabilities.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!