Fragrances is expected to see ongoing, small and stable volume growth over the forecast period, with value higher and showing wider growth fluctuations, due to the nature of inflationary pressures and pricing strategies. Overall, sales will be driven by demand – in both the mass and premium segment.
The economic situation in the country is expected to improve over the longer-term forecast period, although it should be remembered that Uzbekistan, overall, sees a low level of purchasing power. As such, traditional and ongoing trends will remain, but consumers are expected to gradually regrow their purchasing confidence and become less budget-conscious over time.
Despite the overall economic instability in the country and the fact that the majority of consumers are in the mass segment, premium fragrances will continue to be in demand among the older, higher-income population living in cities, as this category, to some extent, emphasises and reflects the social status of consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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