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Country Report

USA Flag Fragrances in the US

| Pages: 41

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Despite a fall in the sales of celebrity fragrances in 2014, value sales of total fragrances grew by 2% in 2014. Fragrances as a whole grew as affluent, older consumers purchased premium and super premium fragrances. Makers of super premium fragrances which cost over US$100 a bottle have been able to make inroads with high-income consumers through powerful storytelling. Instead of using celebrities to market their fragrances, makers of niche super premium fragrances tend to focus on the story behind the perfume—the ingredients and craftsmanship involved.

COMPETITIVE LANDSCAPE

  • L'Oréal USA Inc was the leading player in fragrances in 2014, with a 14% value share, unchanged from 2013. The company is strong in premium men’s fragrances through the number one men’s fragrance brand Acqua Di Gio Pour Homme as well as classics Drakkar Noir and Ralph Lauren Polo for Men. In premium women’s, the company focuses on three major brand families - Lancôme (Trésor, Miracle), Ralph Lauren (Romance), and Viktor & Rolf (Bonbon, Flowerbomb). Viktor & Rolf’s Flowerbomb fragrance has been successful due to its beautiful packaging and strong marketing support. Promotional efforts for the brand include sales associates dressing up in pink outfits to match the perfume and offering hand massages with the fragranced body cream.

PROSPECTS

  • Fragrance sales are expected to grow slowly over the 2014-2019 period. Taken as a whole, it will be difficult to grow volume sales of fragrances due to consumer apathy and confusion. Unlike other countries such as France, the US does not have a rich fragrance culture. Wearing fragrance is considered to be optional, not part of everyday dress. In addition to this, scents have become commoditised and oversaturated. As the use of fragrance invades everything from laundry detergents to razor handles traditional fragrances have lost their mystique. With more than 100 new launches of fragrances a year, the glut of fragrances in the marketplace has also created consumer confusion. The saturated environment in fragrances has arguably contributed to consumer confusion and apathy, making it very difficult for a brand to stand out.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in USA?
  • What are the major brands in USA?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2009-2014
  • Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
  • Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
  • Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019

Fragrances in the US - Company Profiles

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder Cos Inc: Key Facts
  • Summary 2 Estée Lauder Cos Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Estée Lauder Cos Inc: Competitive Position 2014

L Brands Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L Brands Inc: Key Facts
  • Summary 5 L Brands Inc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 L Brands Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 L Brands Inc: Competitive Position 2014

L'Oréal USA Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 L’Oréal USA Inc: Key Facts
  • Summary 9 L’Oréal USA Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 L’Oréal USA Inc: Competitive Position 2014
  • Summary 11 Body Shop Inc: Competitive Position 2014

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 The Procter & Gamble Co: Key Facts
  • Summary 13 The Procter & Gamble Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 14 The Procter & Gamble Co: Competitive Position 2014

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

US beauty and personal care market grows in 2014

Consumers embrace a more natural look

Global companies lead competitive market

New products focus on multiple benefits

Beauty and personal care to see modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Retailers Expand Premium Beauty Beyond Traditional Department Store Counters

An Improving Economy Aids Beauty Services Industry

Newer products maintain innovation via technology and positioning, but could cannibalise other categories

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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