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Country Report

USA Flag Fragrances in the US

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Fragrances posted current value growth of 3% in 2015, up marginally from the review period CAGR and from just 1% in 2014. The ongoing economic recovery and plummeting fuel prices enabled consumers to increase their spending on fragrances in 2015. Many of these consumers sought out niche luxury scents, with this serving to drive value sales growth.

COMPETITIVE LANDSCAPE

  • L'Oréal USA Inc assumed category leadership from Coty Inc in 2015, commanding a value share of 13%. The company is strong in premium men’s fragrances through the brand Acqua di Giò pour Homme, as well as classics such as Drakkar Noir and Ralph Lauren Polo. In premium women’s fragrances, the company focuses on three major brand families - Lancôme (Trésor, Miracle), Ralph Lauren (Romance) and Viktor & Rolf (Bonbon, Flowerbomb). Viktor & Rolf’s Flowerbomb fragrance has been successful thanks to its beautiful packaging, striking grenade-shaped bottle and strong marketing support. Promotional efforts for the brand include sales associates dressing up in pink outfits to match the perfume and offering hand massages with the matching fragranced body cream.

PROSPECTS

  • Fragrance sales are expected to grow slowly but steadily over the forecast period. As the US emerges from recession and returns to normal growth levels, the forecast period value CAGR at constant 2015 prices will be slightly weaker than the category’s performance in 2015. In the US, wearing fragrance is considered to be optional. In addition, many scents have become commoditised and oversaturated. This is particularly true of mass fragrances. As the use of fragrance invades everything from laundry detergents to razor handles, traditional mass fragrances have lost their mystique. The saturated environment in fragrances has arguably contributed to consumer confusion and apathy, making it very difficult for a brand to stand out. Nevertheless, premium niche fragrance brands will continue to capture consumer attention and drive growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in USA?
  • What are the major brands in USA?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2010-2015
  • Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
  • Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
  • Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020

Fragrances in the US - Company Profiles

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder Cos Inc: Key Facts
  • Summary 2 Estée Lauder Cos Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Estée Lauder Cos Inc: Competitive Position 2015

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 The Procter & Gamble Co: Key Facts
  • Summary 5 The Procter & Gamble Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 The Procter & Gamble Co: Competitive Position 2015

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

US beauty and personal care registers healthy current value growth in 2015

Major beauty players look to restructure

Products providing new benefits blur category boundaries

US market becomes increasingly multicultural

Beauty and personal care expected to experience moderate continued growth

KEY TRENDS AND DEVELOPMENTS

Increasing importance of the masstige segment

Market segmentation and personalisation

Naturals

  • Table 9 Desired Product Features

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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