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Country Report

USA Flag Fragrances in the US

| Pages: 48

Price: US$900

About this Report

Executive Summary

TRENDS

  • Reduced interest in celebrity fragrances and an absence of blockbuster launches negatively affected fragrances in 2013. After growing by 9% in 2011 and by 2% in 2012, sales of fragrances declined by 2% in current value terms in 2013. Strong growth in 2011 was propelled by the blockbuster launch of Justin Bieber’s celebrity fragrance and an improving economy, combined with extensive product innovation. These positive events were not able to be repeated in either 2012 or 2013. In 2013 there was no must-have celebrity fragrance to attract consumers. Although the Our Moment fragrance from British-Irish boy band One Direction performed well in 2013, the fragrance’s launch did not match that of pop singer Justin Bieber. Celebrity fragrances have slowly been losing popularity, as tweens and teens continue to like celebrity scents, but have less disposable income to spend on fragrances, as unemployment remains high amongst the youth population. Fragrances now also increasingly compete with other purchases, such as smartphones and apps.

COMPETITIVE LANDSCAPE

  • L'Oréal was the leading player in fragrances in 2013 with a 14% value share; up slightly from 2012. The company is strong in premium men’s fragrances through the leading brand in men’s fragrances, Acqua Di Giò Pour Homme, as well as classics Drakkar Noir and Ralph Lauren Polo for Men. In premium women’s fragrances the company focuses on three major brand families – Lancôme (Trésor, Miracle), Ralph Lauren (Romance) and Viktor & Rolf (Flowerbomb). Although the Viktor & Rolf fashion brand is not well-known, the duo’s Flowerbomb fragrance has been successful due to the beautiful packaging and constant marketing support. The floral scent is packaged in a faceted jewel-like bottle modelled after a hand grenade (it even has a pin), and comes in a pink box which is wrapped with a ribbon and topped with a V&R seal. Promotional efforts for the brand include sales associates dressing up in pink outfits to match the perfume, and offering hand massages with the fragranced body cream.

PROSPECTS

  • Retail sales of fragrances are forecast to increase by 6% in value terms at constant 2013 prices over the forecast period, to reach US$6.0 billion. This is a much better performance than the decline of 4% in the review period. The 2008/2009 recession contributed to the 4% value decline at constant 2013 prices over 2008-2013, but the US economy is expected to continue its recovery over the forecast period. Affluent consumers appear to have regained their interest in fragrances through niche fragrances. Premium niche fragrances that are bolder (such as a strong oud), have a good “back story”, and/or are sold in limited distribution channels, allow wealthy consumers to feel that they have made a discovery. Manufacturers of fragrances will need to address consumer apathy and confusion. The explosion in the use of scents beyond fine fragrances into everything from fabric softeners to multipurpose cleaners has led fragrances to be more commoditised. As a result, fragrances have lost their mystique and have become less “special”. With more than 100 new launches of fragrances a year, the glut of fragrances in the marketplace has also created consumer confusion. The saturated environment in fragrances has arguably contributed to consumer confusion and apathy, making it very difficult to make a brand stand out.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in USA?
  • What are the major brands in USA?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2008-2013
  • Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
  • Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
  • Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018

Fragrances in the US - Company Profiles

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder Cos Inc: Key Facts
  • Summary 2 Estée Lauder Cos Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Estée Lauder Cos Inc: Competitive Position 2013
  • Summary 4 Clinique Laboratories Inc: Competitive Position 2013

L Brands Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 L Brands Inc: Key Facts
  • Summary 6 L Brands Inc: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 L Brands Inc: Bath & Body Works in Chicago

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 7 L Brands Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 L Brands Inc: Competitive Position 2013

L'Oréal USA Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 L’Oréal USA Inc: Key Facts
  • Summary 10 L’Oréal USA Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Body Shop Inc: Competitive Position 2013
  • Summary 12 L’Oréal USA Inc: Competitive Position 2013

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 The Procter & Gamble Co: Key Facts
  • Summary 14 The Procter & Gamble Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 The Procter & Gamble Co: Competitive Position 2013

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care sees low growth in 2013

Consumers seek out multifunctional products

Leader The Procter & Gamble Co experiences a share decline

Parapharmacies/drugstores offer convenience

Growth expected in the years ahead

KEY TRENDS AND DEVELOPMENTS

Multifunctionality: more for consumers, not always for producers

Personalisation remains important, in markets both old and new

Beauty and fashion industries become even more connected

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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