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Country Report

Fragrances in the US

Price: US$900

About this Report

Executive Summary

TRENDS

  • After growing by 9% in 2011, sales of fragrances grew by just 3% in 2012. It appears that an improving economy in 2011 combined with pent-up demand and extensive product innovation led to strong growth in 2011, but this was not able to be repeated in 2012. Fragrance sales in 2011 had benefited from higher-income shoppers who felt more comfortable spending on others and themselves as the economy improved. The 2011 blockbuster launch of Justin Bieber also contributed to strong growth in 2011 as teenagers and young girls pestered their parents to buy them the pop singer’s fragrance. In 2012, there was no must-have celebrity fragrance to entice consumers. At the same time, the 3% value growth in 2012 was an improvement over the flat CAGR of the review period.

COMPETITIVE LANDSCAPE

  • L'Oréal USA Inc was the leading player in fragrances in 2012, with a 14% value share, up from 13% in 2011. The company is strong in premium men’s fragrances through the number one men’s fragrance brand Acqua Di Gio Pour Homme as well as classics Drakkar Noir and Ralph Lauren Polo for Men. In premium women’s, the company focuses on three major brand families - Lancôme (Trésor, Miracle), Ralph Lauren (Romance), and Viktor & Rolf (Flowerbomb). Though the Viktor & Rolf brand is not a well-known fashion brand, its Flowerbomb fragrance has been immensely successful due to beautiful packaging and constant marketing support in addition to its floral scent. The faceted jewel-like bottle is modelled after a hand grenade (it even has a pin) comes in a pink box that is wrapped with a ribbon and topped with a V&R seal. Promotional efforts for the brand include sales associates dressing up in pink outfits to match the perfume and offering hand massages with the fragranced body cream.

PROSPECTS

  • Retail sales of fragrances are forecast to increase by 4% in constant value terms over the forecast period, to reach US$6 billion. This is a much better performance than the 9% constant value decline in the review period. The 2008/2009 recession contributed to the 9% decline over 2007-2012, and the US economy is expected to make a recovery over the forecast period. With the appeal of niche fragrances in the premium segment, affluent consumers appear to have regained their interest in fragrances. Premium niche fragrances that are sold in limited distribution channels allow affluent consumers to feel that they have made a discovery. At the same time, manufacturers of fragrances will need to address consumer apathy and confusion. There has been an explosion in the use of scents beyond fine fragrances, with everything from hand dishwashing soap to fabric softeners to women’s razor handles now infused with scents. As a result, fragrances have lost their mystique and become less “special” and commoditised. With more than 100 new launches of fragrances a year, the glut of fragrances in the marketplace has also created consumer confusion. The saturated environment in fragrances has arguably contributed to consumer confusion and apathy, making it very difficult to make a brand stand out.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fragrances in USA?
  • What are the major brands in USA?
  • What pricing movements are seen across premium and mass fragrances?
  • What are the key product development trends?
  • How are sales of unisex fragrances performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Fragrances in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2007-2012
  • Table 2 Sales of Fragrances by Category: % Value Growth 2007-2012
  • Table 3 Fragrances NBO Company Shares by Value 2008-2012
  • Table 4 Fragrances LBN Brand Shares by Value 2009-2012
  • Table 5 Men's Premium Fragrances LBN Brand Shares by Value 2009-2012
  • Table 6 Women's Premium Fragrances LBN Brand Shares by Value 2009-2012
  • Table 7 Forecast Sales of Fragrances by Category: Value 2012-2017
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Fragrances by Concentration: % Value Analysis 2007-2012

Fragrances in the US - Company Profiles

Chanel USA Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Chanel USA Inc: Key Facts

COMPANY BACKGROUND

  • Chart 1 Chanel SA: Chanel boutique in Chicago, USA

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Chanel USA Inc: Competitive Position 2012

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Estée Lauder Cos Inc: Key Facts
  • Summary 4 Estée Lauder Cos Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Estée Lauder Cos Inc: Competitive Position 2012
  • Summary 6 Clinique Laboratories Inc: Competitive Position 2012

Limited Brands Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Limited Brands Inc: Key Facts
  • Summary 8 Limited Brands Inc: Operational Indicators

COMPANY BACKGROUND

  • Chart 2 Limited Brands Inc: Bath & Body Works in Chicago, USA

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 9 Limited Brands Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Limited Brands Inc: Competitive Position 2012

L'Oréal USA Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 L’Oréal USA Inc: Key Facts
  • Summary 12 L’Oréal USA Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Body Shop Inc: Competitive Position 2012
  • Summary 14 L’Oréal USA Inc: Competitive Position 2012

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Procter & Gamble Co, The: Key Facts
  • Summary 16 Procter & Gamble Co, The: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Procter & Gamble Co, The: Competitive Position 2012

Unilever Home & Personal Care USA in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Unilever Home & Personal Care USA: Key Facts
  • Summary 19 Unilever Plc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 20 Unilever Home & Personal Care USA: Competitive Position 2012

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to grow in 2012

Value-added products drive growth through innovation

Procter & Gamble and L’Oréal lead beauty and personal care

Drugstores continue to gain market share

Growth expected through 2017

Federal lawmakers continue gradual path towards greater beauty product oversight

Healthy lifestyles in beauty begin to take precedence

Beauty retailing adds more personal service

Celebrities becoming owners of beauty companies

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 14 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 15 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 16 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 18 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 21 Research Sources

Segmentation

This market research report includes the following:

  • Fragrances
    • Premium Fragrances
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
    • Mass Fragrances
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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