Understand the latest market trends and future growth opportuniti...
Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.
By 2022, the additional attention that health and wellness hot drinks had attracted at the peak of the COVID-19 pandemic was beginning to fade as local consumers were returning to their pre-pandemic lifestyles, spending habits and daily routines. In…
The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. Indeed, trends such as the increased focus on preventive health, which developed in 2020, remained quite relevant in 2022, with this being…
Public education campaigns and information obtained from social media are making people in Indonesia – particularly middle- and higher-income consumers – more aware of the many health risks associated with being overweight or obese. Despite this,…
The Indian Government is confronting the grave danger that malnourishment poses to the population. In 2018, it launched POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan to address the issue. The target demographics for the…
The health and wellness trend is shaping product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products, and cheese, as well as baby food. For instance,…
Post-pandemic, discriminating consumers have developed a keen interest in their health, and are intent on adopting healthy eating to enhance their physical and mental wellbeing within the constraints of their family budget. Importantly, the messaging…
High protein products in the dairy category became increasingly popular as consumers prioritised their health and wellness in 2022. This trend was initially fuelled by the COVID-19 pandemic and heightened awareness of the connection between diet and…
The increasingly sophisticated character of consumer demand for dairy products continued to be driven by the effects of the COVID-19 pandemic throughout 2022, despite the fact that related restrictions were lifted in October of that year. Before…
Plant-based dairy, primarily oat-based, remained the most popular category in health and wellness dairy products and alternatives in Sweden in 2022. The category was notably boosted by the pandemic which led to consumers paying more attention to…
Although Spanish consumers had to tighten their belts in 2022 due to high inflationary pressures, various health and wellness dairy products and alternatives witnessed growth during the year. Demand for low fat/no fat claims stabilised in 2022, with…