Mini-LED TVs will be a growing trend over the forecast period, as consumer awareness increases. Both Panasonic and LG launched mini-LED TVs in 2023.
OLED is set to remain the best performing product within televisions in the short term, though volume growth will be lower than over the forecast period, as a degree of maturity enters the sector. In addition, the higher retail price of OLED TV will continue to be an obstacle for most consumers.
Smart TVs have become established as the norm, even for entry-level brands. The use of platforms such as Netflix has increased dramatically since the outbreak of the pandemic and is a key growth driver for smart TVs total volume sales.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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