Home video overall will see volume growth accelerate over the course of the forecast period, with televisions being the key driver of demand. By contrast, demand for video players is expected to remain in freefall, thanks to disruption from digital formats.
Despite a growing consumer interest in OLED TVs, it seems unlikely that these products will fully replace LCD TVs by the end of the forecast period. Despite the fact that the former boast superior technology, with brighter images and slimmer, more modern designs, many manufacturers remain engaged in developing LCD technology and producing new models with features such as higher image resolution, and retailers in Thailand will be keen to sell their offerings.
Chinese brands will remain prominent during the forecast period, due to their ability to offer consumers, more affordable options, such as lower-priced 43-inch TVs. However, physical retailers may have reservations about stocking Chinese brands, due to concerns that they may not achieve sufficient sales.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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