Over the forecast period, significant numbers of Argentina’s motorists are expected to use their vehicles less frequently, especially those living in densely populated major urban areas. This reflects wider trends that global level and can be seen as a result of various factors that are likely to be unfavourable for sales of in-car entertainment on the basis that people who are using their cars often will be less interested in in-dash media players, in-car speakers and, in particular, in-car navigation.
One major constraint on sales of in-dash media players and in-car speakers in Argentina is the enormous size of the informal market in such items, with illicit and clandestine distribution of these products very common, especially among enthusiast communities. In the city of Buenos Aires for instance, there is a street named Libertad in which there are dozens of specialist retailers selling second-hand in-car speakers and in-dash media players.
The forecast period is expected to see a furthering of the trends away from in-car navigation as these products become increasingly regarded as obsolete, with smartphones set to emerge as the consumer electronic devices of choice among those that need GPS navigation whilst driving. This is set to mirror similar trends in other categories of consumer electronics where smartphones have increasingly taken over in recent years, including portable media players In terms of in-car navigation, the incorporation of GPS positioning systems and highly useable navigation apps in the vast majority of smartphones available in the country can be expected to undermine volume sales in in-car navigation at a time when demand is already under significant pressure.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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