Sales of in-car entertainment are expected to continue declining in retail volume terms over the forecast period as consumers increasingly turn to new cars which generally have these products built-in. Furthermore, in-car navigation will likely be rendered largely obsolete as more and more automobiles support Android Auto, and as more consumers become familiar with using their smartphones for this purpose.
In-car speakers is expected to be the only product category to experience growth in in-car entertainment over the forecast period. A key factor behind this is the increasing competition, with numerous brands from all price ranges now available in Romania.
Rapid improvements in the e-commerce environment in Romania should also bring growing opportunities for online sales of in-car entertainment. These products will be increasingly found either in the online portfolios of the main players like emag.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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