This negative outlook is expected to persist over the forecast period, with volume sales only expected to lift up by the end of the five-year term. Overall, in-car entertainment is considered to be a mature category and faces growing competition from substitute alternatives, notably built-in in-car entertainment in new cars, and the widespread use of multifunctional smartphones.
In-car navigation faces potential obsoletion in the future, as new cars already come equipped with such features, and smartphones continue to cannibalise such traditional technology. Furthermore, there is little dynamism in this subcategory, with two well-known players consolidating all brand shares – namely, with Garmin (Garmin Danmark A/S) in the lead in in-car navigation, followed by TomTom (TomTom International BV).
An additional factor hindering growth in in-car entertainment is connected to the rise of electric cars. Indeed, there is a high and growing proportion of electric cars Denmark – according to the trade association De Danske Bilimportører (The Danish Car Importers), over 50% of new car registrations in March 2023 were hybrid plug-in and electric cars, with the Tesla brand holding a 20% share of new registrations.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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