The stagnation of the category is an opportunity for companies to develop innovative products over the forecast period. Local consumers are increasingly discerning and seek efficient, attractive technology in a product area that currently does not have enough differentiation.
Smartphones are the main threat facing the category in the coming years, as they can more or less replace all product areas within in-car entertainment, offering similar or sometimes superior functionality. Instead of in-dash media players, for example, consumers can conveniently use their phones to watch films, play music and listen to the radio.
Unlike other consumer electronics, in-car entertainment products are mostly found outside retail channels since their display takes up a lot of space and they do not generate profits worth the cost of the space. With the exception of car audio specialist stores, most retailers are increasingly uninterested in giving shelf space to products within in-car entertainment, preferring to promote smaller devices, such as TWS earbuds and smartwatches.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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