Retail volume sales of in-car entertainment systems are expected to continue to decline over the forecast period, as advances in built-in in-car entertainment decrease overall demand for aftermarket alternatives. Even consumers who maintain old cars are unlikely to invest in new in-car sound systems and demand will therefore be limited to a niche group of enthusiasts.
In-car navigation is set to continue to see the worst performance over the forecast periods, as the threat from free navigation apps for smartphones, such as such as Google Maps and Waze, cuts off any real prospect of recovery. Indeed, these apps are lauded as offering superior services compared to in-car navigation systems, thanks to real-time updates of new route information and traffic warnings.
E-commerce will remain a relevant channel for the distribution of car entertainment products over the forecast period, despite the return of many consumers to in-store shopping. E-commerce offers a wider range of products than physical stores, as well as easy-to-use search tools to aid consumers in locating their choices, including hard-to-find items that are no longer stocked by mainstream retailers.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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