The COVID-19 crisis encouraged many consumers to turn to using their own cars rather than public transport, as they looked to reduce their potential exposure to the SARS-CoV-2 virus, and many are expected to continue to rely on private cars for transport during the forecast period. At the same time, rising inflation and ongoing economic uncertainty are expected to deter consumers from purchasing new cars.
Music listening continues to grow in Italy above the European average, driven by paid streaming. Italians spend an average of 20 hours per week listening to music, with 70% of them listening to free and subscription audio services.
Going forward, cars will become platforms that are capable of gathering a lot of data. This data might be used in different ways: it might become a source of information for car manufacturers or other stakeholders such as municipalities or entertainment companies, or it might be instrumental for advertisers to produce targeted ads and gather consumers’ attention when in the car.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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