There is little hope of a reversal in fortunes for in-car entertainment with the category expected to see a significant decline in retail volume terms over the forecast period. This projection is based on the strong competition from pre-installed entertainment systems and the growth of apps for navigation and music streaming on smartphones.
In-car entertainment products usually require professional installation and ongoing maintenance by car customisation shops. As such, this is likely to continue to support sales through offline channels over the forecast period with appliances and electronics specialists and other non-grocery retailers set to remain key.
Innovation around connectivity is anticipated to continue as players look to retain relevance in a declining category. For example, TomTom has built-in Wi-Fi for its premium line, while Garmin has integrated smart technology that allows the user to connect its in-car navigation system with a smartphone.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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