Euromonitor's apparel and footwear market research reports look a...
Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...
Sales of jeans saw a double-digit decline in retail volume terms in 2023 due to the challenging economic conditions. In particular, the high inflation being seen in Nigeria placed limits on consumer spending power. Inflation was driven by the…
In the dynamic landscape of the Brazilian apparel and footwear industry in 2023, jeans was one category that stood out for its remarkable resilience against the uncertainties and challenges that have marked the economic trajectory of the country.…
Premium men’s jeans, and particularly premium women’s jeans, experienced robust value growth in 2023. The surge in demand can be attributed to a shift in consumer preference towards investing in high-quality jeans that offer durability and longevity.…
Tough economic conditions have led consumers to favour more affordable yet quality jeans, resulting in increased demand for economy and standard jeans. Standard jeans are preferred for their affordability, while economy jeans, especially favoured by…
Sales of jeans continued to see healthy growth in current value terms in 2023. Premium jeans remained the largest subcategory in terms of value, having continued to benefit from the presence of many established brands, including the iconic Levi’s…
Retail volume sales of jeans were pushed into decline in 2023, as demand was stifled by price increases and the high cost of living. Denmark’s inflation rate soared in 2022, alongside many other European countries, pushing up costs and the retail…
Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return…
Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more…
Levi Strauss Germany is set to maintain its leading position in both men’s and women's premium jeans in Germany in 2023, and stores have seen a consistently positive business performance. Levi’s enjoys long-time brand recognition amongst consumers,…
Jeans fared better than many other categories within apparel and footwear in 2023. Such products tend to be viewed as an essential part of Spanish wardrobes, being worn by men, women and children throughout the year. The casualisation of workwear…