NRT Smoking Cessation Aids

The retail prices of all NRT smoking cessation aids were rising in 2022 and 2023, which helped to drive current value growth for these products in these years. However, volume sales of most NRT smoking cessation aids were flat or even declining in…

NRT smoking cessation aids saw a return to volume growth in 2023 with current value sales also gaining pace. Smoking prevalence is on the decline in Switzerland, albeit slowly, despite anti-smoking campaigns aimed at raising awareness of the health…

24% of Austria’s adult population still smokes in 2023, although this figure has been steadily declining for several years, falling from 27% in 2018. The pandemic provided further incentive to quit smoking with medical bodies highlighting the added…

Although there are no legal imports of electronic cigarettes in Turkey, these products are readily available in most large urban centres. More and more people who want to quit smoking cigarettes have started to use e-vapour products and heated…

With only around one in 16 Swedes claiming to smoke, there is a limited potential consumer base for NRT smoking cessation aids compared with other categories, such as analgesics, cough, cold and allergies (hay fever) remedies, and wound care, which…

Retail demand for NRT smoking cessation aids continues to fall in Spain, in line with the further decline in smoking prevalence among the adult population in the country, thereby shrinking the target audience of these products. The ongoing drop in…

Over the review period, there was a growing trend amongst Portuguese consumers to follow healthier lifestyles. They have been focused on self-improvement, including adopting healthier and more balanced diets, decreasing their alcohol consumption, and…

NRT smoking cessation aids is set to see sales fall in 2023. The category has been adversely affected by new regulations relating to other NRT introduced in May 2023. Nicotine pouches, which were previously only sold as OTC medicine, were announced…

NRT smoking cessation aids is projected to post a decline in retail volume sales in 2023, while recording positive retail current value growth. The decline in retail volume sales can be attributed to a couple of key factors. Firstly, following the…

Positive volume sales growth returned to NRT smoking cessation aids in 2023 following two years of declining volume during 2022 and 2021. This followed two years of very strong sales growth during 2019 and 2020, when the COVID-19 pandemic encouraged…

Since the end of the pandemic, smoking prevalence rates have been increasing in Italy, reaching 20% of the population in 2023, up slightly on the previous year. Smoking prevalence fell during the pandemic for several reasons. Firstly, media articles…

The pandemic period led to unhealthier lifestyles for a large number of Irish consumers, with some returning to smoking regular cigarettes as retail outlets selling vapes and other alternatives were closed. The stress and anxiety related to the…

The retail prices of all NRT smoking cessation aids product types have been subject to significant hikes in 2022 and 2023 and this has led to strong growth in value in those years. The penetration of NRT smoking cessation aids in volume terms remains…

Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2023 (n=21,221) indicates that 23.2% of respondents smoked daily, 2.6% once or twice a week, and 1.4% once or twice a month, figures that…

The pandemic was a boon for NRT smoking cessation aids, as is the ongoing health and wellness trend, with many people trying to give up smoking as COVID-19 put the spotlight on lung health. The category is seeing an increase in both volume and…

During the pandemic many smokers delayed quitting due to the stressful environment and the switch to home working, which resulted in a small drop in volume sales of NRT smoking cessation aids. However, with the pandemic over and with a renewed focus…

Demand for NRT smoking cessation aids is declining in 2023, despite a further drop in smoking prevalence among the adult population as consumers continue to focus on their health post-pandemic. A marginal decline in retail volume sales is likely to…