Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Paediatric consumer health achieved strong current value growth in 2023, largely in response to rising unit prices and inflation impacting consumer health products in general. Consumer demand for children-specific consumer health products remains…
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…
The preference for herbal/traditional products has grown in recent years, driven by the rising demand for natural and clean ingredients. This trend is evident across the whole of consumer healthcare, but is particularly prominent in paediatric…
Sales of the paediatric consumer health products are seeing solid value growth in 2023, with positive volume growth in most areas, especially paediatric cough, cold and allergy remedies, which are benefiting colds and flus spreading again now that…
Vitamins continue to be the most popular product within paediatric consumer health in 2023. However, volume sales for vitamins are expected to fall in 2023 as inflation and economic uncertainty leads to consumers cutting back on non-essential…