Soft Drinks

Sales have continued to normalise in 2023 after the highs of the pandemic when consumers stockpiled supplies of soft drinks. Despite this, sales remain significantly higher than pre-pandemic levels in retail volume terms, supported by consumers…

In 2023, soft drinks is set to record opposite performances in the on-trade channel and the off-trade channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious diseases. This…

RTD tea in the United Arab Emirates is among three categories within soft drinks demonstrating double-digit growth rates in 2023. Its success is partly being driven by its novelty factor in the local market, in line with the continuing success of RTD…

Rooibos tea continues to be a growing choice among South Africans due to its local positioning. It is also considered the more suitable option due to its pricing, antioxidant and hydrating effects. This supports the growth of rooibos tea, especially…

RTD tea has continued to post moderate growth in off-trade volume terms in 2023. Much of the RTD tea sold in Norway is for out of home consumption. As a result, sales have benefitted from the return of busy lifestyles in the post-pandemic period. The…

Off-trade volume sales of RTD tea are set to record a decline in 2023. While increased opportunities to go out with the containment of the pandemic should have contributed to growth, the impact of the price increases, which began in 2022, was fully…

Price per litre, RTD coffee is the most expensive category within soft drinks in the United Arab Emirates, followed by energy drinks. Its high price is driven by the premium nature of the product, a relatively small bottle size and the domination of…

Off-trade volume sales of RTD coffee have continued to decline in 2023, while on-trade sales remain negligible. Sales have been negatively impacted by the resumption of cross-border trade, but also by the economic pressures facing the country. With…

Off-trade volume sales of RTD coffee are set to record a slight decline in 2023. While increased opportunities to leave the home due to the containment of the pandemic drove sales, the summer heat dragged down sales. In 2023, Japan experienced an…

Following global inflation and the challenge for low- and mid-income consumers to manage their expenses, all major private label lines of juice entered the United Arab Emirates, including Carrefour Fresh, Lulu Fresh, Spinneys Food, Spinneys Kitchen…

Popular juice brand Liqui-Fruit (Pioneer Foods (Pty) Ltd for PepsiCo Inc) has been rebranded. Its packaging has switched from a colourful box to a white background where the logo’s colour is associated with the juice’s flavour. When compared to the…

Sales of juice have continued to decline in retail volume terms in 2023. Sales have in part been negatively affected by the resumption of cross-border trade with Sweden. Although Sweden has also been impacted by elevated inflation it still continues…

In 2023, total volume sales of juice are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand as the legal status of COVID-19 was downgraded to Class 5 in May. However, off-trade…

Energy drinks in the United Arab Emirates are often marketed using images depicting young adult consumers as enthusiastic, fit, smart and adventurous. This type of advertising can attract children and teenagers, who are becoming increasingly…

Switch Energy has introduced three new flavours to its range as limited editions. In 2023, the brand offered 37 different flavours compared to Monster Energy’s 18 flavours, and Dragon’s 17 flavours. Interest in Switch Energy peaked when it introduced…

Sales of energy drinks have rocketed in Norway over the review period with sales almost doubling in retail volume terms. Successful marketing campaigns have resulted in widespread adoption of these products with some consumers drinking one or two…

Energy drinks is set to record falling off-trade volume sales in 2023, with price increases by leading manufacturers a major factor contributing to decline. In response to the rising costs of materials, packaging, and transportation, energy drinks…

Demand for both powder concentrates and liquid concentrates has been declining in the United Arab Emirates for several years. General health awareness and concerns around sugar consumption are discouraging local consumers from purchasing these…

In 2023, the average unit price of concentrates witnessed considerably faster growth compared to overall soft drinks in South Africa, although it remains considerably lower per litre (RTD) than the latter. The impact of the sugar tax (the Health…

Off-trade volume sales of liquid concentrates have continued to decline in 2023. This is due to negative pressure from the resumption of cross-border trade. Liquid concentrates are popular purchases when Norwegians go on day-trips to Sweden.…