Sports Nutrition

In 2023, sports nutrition in Hong Kong continued to record robust volume growth as local consumers maintained the exercising habits they acquired during the pandemic when spending time in lockdowns. Local consumers are increasingly interested in…

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…

Sports nutrition has performed positively in 2023, with growth in total current value sales expected to be up slightly on 2022 and all categories set to show improved results in volume terms. Expansion continues to be underpinned by increasing…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…

Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

Sports nutrition continued to see dynamic growth in constant value terms in 2023, as consumers returned to their active lifestyles. Sales also benefited from opening of more gyms and fitness centres, following the ending of various pandemic-related…

The sports nutrition category in Uzbekistan is experiencing rather modest growth in 2023, spurred by recovery from the challenges faced in the COVID-19 pandemic period. The trend towards the adoption of healthy lifestyles has fuelled attendance at…

As local consumers continue to enjoy greater freedom outside of the home and participate in outdoor activities such as running or cycling, there is increasing demand for sports nutrition products which can be consumed on the go. This is driving the…

Within Azerbaijan’s sports nutrition category, prices are climbing yet the sales shows robust vitality. Price hikes are in response to tangible macroeconomic factors such as the inflationary dynamics domestically and the economic ramifications of the…

Sports nutrition continues to recover from the slump in retail volume and current value sales in 2020, caused by the closure of gyms and lockdowns, home seclusion and social distancing measures to stem the tide of the Coronavirus (COVID-19) pandemic.…

Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…

In 2023, further consumer interest in sports nutrition is being driven by the growing health and wellness trend, particularly in terms of looks and fitness. Traditionally, the category’s main customers are young people who like to work out and care…

As individuals are adapting to the new normal as restrictions have been lifted, and are seeking to regain a sense of normalcy, the return to outdoor activities and sports engagements has become a prevailing trend in 2023. This shift holds promising…

Sports nutrition was negatively affected by the pandemic in 2020, with growth slowing against a backdrop of gym closures and lockdowns. However, even with Coronavirus (COVID-19) still present in the region, growth has picked up again in 2021, with…