Sports Nutrition

Following the sales decline in 2020 against a backdrop of gym closures and lockdowns due to the pandemic, a recovery was seen in 2021 as vaccination programmes rolled out across Western Europe, with stronger growth then being recorded in 2022 as…

In 2023, further consumer interest in sports nutrition is being driven by the growing health and wellness trend, particularly in terms of looks and fitness. Traditionally, the category’s main customers are young people who like to work out and care…

The sports nutrition category in Uzbekistan is experiencing rather modest growth in 2023, spurred by recovery from the challenges faced in the COVID-19 pandemic period. The trend towards the adoption of healthy lifestyles has fuelled attendance at…

Sports nutrition continues to be benefit from the full opening of society post pandemic lockdowns, with people being more active and attending gyms once again. As such sports nutrition is expected to register healthy constant value and volume growth…

As Coronavirus (COVID-19) measures lifted, consumers resumed their regular visits to gyms and leisure centres, in addition to participating in individual and team sports. This has stimulated the demand for sports nutrition in Turkey. In light of the…

First Class Distribution is a new player that has emerged in sports nutrition in Tunisia in 2023. This company has gained prominence with it becoming the exclusive distributor of the Optimum Nutrition brand, which was previously distributed by Aecor…

Sports nutrition is one of the most exciting and fast-moving categories in the consumer health industry, with double-digit current value growth expected to continue in 2023. It experienced a modest decline in 2020, affected by the COVID-19 pandemic.…

After a marginal decline in the first year of the pandemic, sports nutrition in the UK continues to record strong current value sales growth in 2023, following a full recovery in 2021. Apart from the price hikes driven by inflation since the end of…

The rise of new players in sports protein powder in the United Arab Emirates indicates a growing fitness and health culture, and provides consumers with a wider range of products from which to choose to align with their preferences. The explosion in…

Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…

Over 2023, sports nutrition is expected to continue to recover from the steep retail volume sales declines recorded in 2020 in the wake of the Coronavirus (COVID-19) pandemic. The exception, protein/energy bars, posted only a marginal-to-slight…

Healthy lifestyle is the main driver behind the performance of sports nutrition in the Czech Republic. Sports nutrition consumers are more proactive than ever as they feel both positive and negative pressures regarding health and wellbeing. Factors…

Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…

Sports nutrition has performed positively in 2023, with growth in total current value sales expected to be up slightly on 2022 and all categories set to show improved results in volume terms. Expansion continues to be underpinned by increasing…

The growing interest in health and fitness is forging growth in sports nutrition. Functional products in different formats are gaining mass appeal as brands shift away from targeting athletes and sports professionals. Protein powders continue leading…

Sports nutrition continued to see positive growth in constant value terms in 2023. The culture of going to the gym plays a significant role in generating demand for these products, as such venues also serve as important points of sale. As lives…

While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…

As local consumers continue to enjoy greater freedom outside of the home and participate in outdoor activities such as running or cycling, there is increasing demand for sports nutrition products which can be consumed on the go. This is driving the…

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

Sports Nutrition is thriving in Slovenia, as the fitness culture is gaining significant traction. Despite constrained budgets and lower income levels compared to the EU average, gyms and sports are increasingly becoming an essential aspect of life,…