Sportswear

Demand for sportswear was negatively impacted by the weak economy in 2023, which was caused by high inflation which weakened consumer spending power as the cost of living rose. Although the category registered healthy growth in current value terms in…

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…

Despite substantial price hikes amidst rising inflation in Taiwan, growth in sportswear current value sales in 2023 is set to be slower than in 2022. This is mainly because falling purchasing power and heightened economic uncertainty have led most…

Despite facing a high degree of maturity, in 2023, sportswear will continue to display faster growth than the overall apparel and footwear industry. Sportswear performed relatively well during COVID-19, with consumers taking an even larger interest…

Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference…

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal…

Sportswear is the standout performer in Chilean apparel and footwear in terms of current value growth in 2023. While inflationary pressures have subdued demand for many apparel categories in general, sportswear’s growth remains positive due to the…