Wound Care

Performance in wound care is expected to be better than the previous year, with volume sales slightly up, in comparison with a decline the previous year. The full opening of society, post pandemic, supports volume sales, as people are more active.…

Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…

With lockdowns being in the past, Australians have finally been able to return to their usual lifestyles. With physical activities such as sports returning to full capacity, the demand for wound care products has picked up over the last two years.…

Wound care in Austria has continued to see declining sales in retail volume terms with current value growth being the result of an inflation driven increase in unit prices. Wound care last saw growth in retail volume terms in 2021 as consumers…

Price reigns supreme in sales of wound care in Azerbaijan in 2023. While growth in current value terms remains solid, retail volume sales continue to fall – in 2023, at a significantly faster rate than was seen in 2022. The main reason for this is…

Sales of wound care continue to recover in 2023 from the losses seen during the pandemic. The warm and relatively dry weather in the spring and early 2023 was good for sales. Good weather generally encourages more outdoor activities thereby…

Wound care is expected to register a further healthy increase in current value sales, as consumers continue to lead more active lives post pandemic. However, constant value growth is expected to be more muted, as wound care is dominated by imported…

Consumer demand for wound care products remains stable in 2023, despite the significant unit price increases which had only a mild effect on retail volume growth. Conversely, current value growth has reached double-digits due to the price rises.…

Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages,…

The return to outdoor activities in Bulgaria following the lifting of COVID-19 restrictions and the end of home seclusion have had a positive impact on sales of wound care products. As people re-engage in various outdoor pursuits such as sports,…

Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…

Wound care is projected to post by far its fastest retail volume growth rate of the review period in 2023, as well as its highest retail value (constant 2023 prices) growth since 2020. The category performance has benefited from the lifting of…

As pandemic-related restrictions in Chile started to ease in 2021, local consumers began to spend greater time outside of the home, including participating in outdoor activities. This led to a rise in incidents requiring wound care, thereby boosting…

China has been investing significantly in its healthcare infrastructure, including hospitals and clinics, which has been positively impacting the demand for medical supplies, including wound care products. In 2023 overall, an intriguing phenomenon is…

The current offerings in wound care products remain predominantly basic, simply providing various shapes and sizes to cover injuries on different body parts. However, consumer awareness of innovative features in these products is generally low, as…

The growth of sports and indoor and outdoor activities, as well as children returning to school, has led to increased injuries compared to the previous years of COVID-19 restrictions. This, in turn, has driven the demand for first aid products in…

Retail sales of wound care in Croatia grew with the Russian invasion of Ukraine as the public purchased basic wound care products to donate to those in Ukraine. The Ministry of Health and Ministry of Foreign Affairs published a list of items suitable…

After declining sales during the pandemic due to limited outdoor and physical activity, sticking plasters/adhesive bandages, first-aid kits and gauze, tape and other wound care saw positive volume growth in 2022 and again in 2023 as consumers…

Wound care is a very mature category in the Dominican Republic, with little innovation or new product launches to spark consumer interest in recent years. The category has consequently seen little in terms of growth given the very high level of…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…