Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
While tap water is available in Tunisia, the quality of it is deteriorating, leading most consumers to stop drinking it. As such, bottled water is considered an essential product for staying hydrated and healthy and consumers are not particularly…
South Africa has been facing drinking water supply issues, supporting elevated demand for bottled water compared to pre-pandemic levels, including for still bottled water, despite declining off-trade volume sales as a result of a greater return to…
Modern fast food outlets scattered across Nigeria significantly contribute to on-trade bottled water sales. Restaurants, canteens, food shacks, and bars remain vital channels for on-trade volume sales of bottled water. However, off-trade sales…
Packaged water saw fast growth during 2023, with sales rising from a low base, having plenty of room to expand. In addition, due to drought and the low quality of tap water, particularly in coastal cities where tourists visit, many consumers switched…
Growth in off-trade volume sales of bottled water in Kenya in 2023 was weaker than in 2022. This was partly due to the resumption of pre-pandemic routines, with retail demand slowing as people spent less time at home. The downturn was also…