Carbonates

In 2023, carbonates achieved minimal off-trade volume growth as consumer demand was significantly impacted by the negative image that carbonates has gained amongst increasingly health conscious consumers, largely, though not entirely, due to the…

Carbonates continues to face challenges, due to the majority of drinks in the category deemed to be unhealthy due to their high sugar content. Added to which, the current economic conditions mean consumers are prioritising essentials over…

Carbonates is growing steadily in volume terms and is the best performing category, as reduced-sugar products gain ground due to healthier lifestyles. Consumers are now more aware of the negative health effects of sugar and are seeking to lower their…

Off-trade volume sales stagnated in carbonates in Latvia in 2023, with a slight decline noted in retail volume as sales were challenged by rising inflation and increased price points. This led many consumers to reduce their spending on…

Reduced sugar cola carbonates demonstrated the fastest retail volume growth in 2023. As more consumers become health-conscious and aware of the potential negative effects of excessive sugar consumption, there is a growing demand for healthier…