Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Concentrates has continued to grow in retail volume and value terms in 2023, with both liquid and powder concentrates seeing healthy gains. Growth has been much stronger in current value terms, however, which is largely due to an inflation-driven…
After a year of falling off-trade volume sales in 2022, 2023 is set to see a continued decline in demand for concentrates. The decrease in off-trade volume terms is expected to be especially marked by the decline in powder concentrates, which is set…
In 2023, liquid concentrates is set to see a decrease in off-trade volume and current value sales. This is mainly due to the decreased amount of time consumers having been spending at home in this year. Liquid concentrates saw a strong rise in…
Off-trade volume sales of liquid concentrates have continued to decline in 2023. This is due to negative pressure from the resumption of cross-border trade. Liquid concentrates are popular purchases when Norwegians go on day-trips to Sweden.…
In 2023, the average unit price of concentrates witnessed considerably faster growth compared to overall soft drinks in South Africa, although it remains considerably lower per litre (RTD) than the latter. The impact of the sugar tax (the Health…
Demand for both powder concentrates and liquid concentrates has been declining in the United Arab Emirates for several years. General health awareness and concerns around sugar consumption are discouraging local consumers from purchasing these…
Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…
Concentrates is expected to register muted volume growth in 2023. Volume sales also remain relatively low, as consumers, especially middle-and-higher income consumers, prefer ready to drink juices as they are perceived healthier, more authentic,…
Trading down has become more common in concentrates during the review period, with a consumer switch to carbonates prompted by the "Precios Cuidados" government price control programme, which saw several leading brands sold at a discounted price.…
In Azerbaijan, concentrates are not widely favoured and sales fell into decline in 2023. Elderly individuals are the primary consumers of powdered concentrates, which bring nostalgia as they take many back to earlier times, especially Kisel that is…
Following a relatively robust performance during the pandemic, liquid concentrates are experiencing a decline in off-trade volume terms in 2023. The category's downturn is notably attributed to the prevailing health trend. Despite water being a…
Concentrates performed relatively well in 2023. Sugar, fruit and energy cost increases contributed to the strong growth in value in 2022 and inflation continued to contribute to significant growth in 2023. Volume growth was also high during the…
Vimto (from Aujan Industries Co Ltd) continues to lead liquid concentrates and concentrates overall in Saudi Arabia. The brand saw the launch of Vimto Cordial Zero in 2022, which is sugar-free and contains zero calories, alongside containing no…
The demand for both liquid and powder concentrates was in decline prior to the review period. The downward trajectory continued through the review period, including 2023. With price increases in a highly inflationary climate, consumers reduced their…
Total volume sales of concentrates are set to see minimal growth in Spain in 2023. Sales in the off-trade channel are expected to see a negligible decline, with liquid concentrates set to return to its long-term trend of decline after one year of…
Powder concentrates continue to experience a decline in volume as consumers' increased mobility away from home has reduced at-home consumption occasions. The growing demand for fresh fruit for natural juices is supported by data from the National…
Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a…
Off-trade volume sales of concentrates continued on their downward trajectory in 2023. Despite being recognised for their value for money, such products faced competition from other ready-to-drink beverages, such as carbonates, juice, and RTD tea.…
Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…
Although Vietnamese government managed to control inflation in 2023, price hikes and economic challenges nonetheless continued to constrain consumer expenditure. These economic pressures have had a mixed impact on sales of concentrates in 2023. On…
In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…
The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation…
Concentrates witnessed a slight uplift in retail volume sales in 2023, but overall these soft drinks are losing popularity among consumers in Egypt. The wider availability of juice alternatives, which are an affordable substitute, is drawing people…
Overall, concentrates saw another year of retail volume decline in 2023, as unit prices rose due to inflation and increasing production costs. In order to boost sales, players are updating their selections, offering better quality products with…
There was a lack of developments and investment in the concentrates landscape in 2023, which negatively impacted performance. As a result, sales have continued to decline for another consecutive year. Concentrates is challenged by being viewed as a…
Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…
Retail volume sales of concentrates were under pressure in Ireland in 2023. Strong growth in demand during the COVID-19 pandemic, with consumers shifting to retail in line with the heavy restrictions on foodservice, fostered stabilisation towards the…
The tax on all sweetened beverages was removed at the end of March 2023, with the Ministry of Health requiring retailers to lower prices within three days of the tax being removed. The removal of the tax led to the lowering of prices in the…
Liquid concentrates sales posted positive growth in 2023, aided by an ongoing trend of mixing still or sparkling water or cold milk with liquid concentrates, namely pomegranate, the best-selling flavour in Morocco.
In 2023, powder concentrates registered a significant price growth of 30%. Players had done all they could to prevent prices rising in 2021 and 2022. In addition, concentrates escaped the impact of the sugar tax, due to a loophole, and this meant…
The out-of-home recovery, following a strong downturn in sales during COVID-19 confinement periods, led to a decline in off-trade sales in 2023. With consumers returning to workspaces and working less from the household, this led to a decline in…
Concentrates have long been considered a more economical alternative to other types of soft drinks by Dutch consumers. However, the traditional advantage they enjoy in this regard has recently been eroded by steep price hikes amidst high inflation…
While concentrates are a sizeable product area in Bosnia-Herzegovina, they have been on a downward trajectory in recent years and this expected to continue in 2023, with a further fall in volume sales. Consumers prefer the convenience of RTD options…
In 2023, volumes sales are expected to register further volume decline. Consumers prefer the convenience of RTD options and also perceive concentrates as being a staid, old fashioned product area, with little innovation. As such, concentrates are…
Concentrates registered healthy volume growth in Canada in 2023. A return to normal levels of activity outside of the home post-pandemic has led to increased consumption of concentrates, particularly liquid concentrates, which outperformed powder…
Persistent inflationary pressures in the country have affected the concentrates category, especially powder concentrates that also saw an increase in the cost of raw materials over the review period. Players largely absorbed these higher production…
Powder concentrates saw a very interesting trend emerge in 2023 as a discernible dichotomy developed as the demand bifurcated into two significant product segments: fruit-based concentrates that are tailored to the needs of those who are using the…
In 2023, concentrates experienced significant growth due to a notable rise in the country's average temperatures driven by El Niño at the year's onset and later in the year. This heightened heat sensation prompted increased hydration needs and thirst…
As Chilean families see an increase in their incomes and new products emerge in competing categories, concentrates, often regarded as a budget-friendly option, are generally losing popularity. Powder concentrates, the primary format in the category,…
For a second year, overall concentrates is set to see little movement in off-trade volume sales, with just a slight decline expected, as marginal growth for powder concentrates is offset by slight decline for liquid concentrates. Liquid concentrates…
Powder concentrates witnessed a slowdown in the years prior to the COVID-19 pandemic. The product was becoming obsolete, with younger generations of consumers put off by the lack of convenience as it needs to be prepared before consumption. In…
Concentrates has seen limited new product development recently, primarily due to stiff competition from affordable ready-to-drink juice and soft drink brands. Brands like Tang (Cadbury Nigeria Plc) and Kool2Go (Flour Mills of Nigeria Plc) faced…
Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…
Concentrates saw low levels of volume growth in 2023, being a mature landscape with little room for growth. In addition, due to sugar content, concentrates are not always perceived as healthy products, and the rising interest in health and wellness…
Liquid concentrates maintained a larger market size than powder concentrates, underpinned by a stronger retail presence and heavier marketing support. Highlighting the advantages of liquid concentrates, such as ease-of-use and flavour variety, has…
The brief upturn in off-trade volume sales of liquid concentrates in 2021 ended quickly and the downturn continued to the end of the review period. However, new product innovation in liquid concentrates, such as reduced sugar variants from brands…
Turkish consumers are gradually losing interest in concentrates, resulting in ongoing retail volume decline. These products are widely recognised as unhealthy beverages due to the elevated levels of artificial additives contained within. Moreover,…
Value sales growth within concentrates remained strong in 2023 with broader inflationary pressures a key contributor to the category’s expansion. While fuel costs have stabilised following the initial shock after the Russian invasion of Ukraine early…
While liquid concentrates posted marginal growth in off-trade volume sales in 2023, this was an improvement on the decline recorded in 2022. This was partly explained by the normalisation of consumption patterns, in that the contraction the previous…
Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…