Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery…
In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a…
Off-trade demand for energy drinks in Hong Kong continued to move towards recovery in 2023 following the lifting of COVID-19 restrictions. The resumption of foot traffic and the return to office work resulted in greater demand for an energy boost…
In 2023, PepsiCo value sales registered positive growth, though inflation and increased pricing became the major contributors. Although carbonates remains a primary value-driven category for the company, PepsiCo's upcoming focus is on functional…
Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of…
Sales in energy drinks are only seeing modest off-trade growth, as the category has a fairly limited consumer audience and faces competition from other soft drinks. On the positive side, the revival of domestic and international travel helps to…
Energy drinks in Kenya recorded a modest slowdown in off-trade volume sales growth in 2023. This was partly the result of encroaching maturity, but also attributable to price hikes and falling purchasing power amidst persistently high inflation.…
Energy drinks continued its strong growth trajectory in retail volume sales, driven by habitual consumption patterns among consumers. Montevideo Refrescos SA's Monster brand, catering to a younger demographic inclined towards extreme sports and…
Off-Trade energy drinks experienced a period of stagnation in Tunisia in 2023, in terms of volume sales growth, compared to previous years. This slowdown can be attributed to various factors, including price hikes and inflation. The decrease in…
The popularity of energy drinks is on the rise in Uzbekistan, with strong double-digit growth rates in volume and value terms. The perception of energy drinks as a source of energy, coupled with the ongoing urbanization trend, continues to play a…
Off-trade volume sales of energy drinks continued their slow recovery in 2023, following two previous years of double-digit growth, though growth was substantially slower than that which was recorded in 2021 and 2022. Sales in 2023 were supported by…
In 2023, energy drinks saw off-trade volume sales rise as demand was driven by the younger generation of consumers, mostly Millennials and Gen Z, whose demand increased as they resumed partying and socialising after the disruption resulting from the…
Energy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this…
Energy drinks remains one of the most dynamic soft drinks categories in Germany, set to experience robust growth across both the off-trade and on-trade channels in 2023. In the off-trade channel, shelves are expanding their energy drinks offer. Over…
Despite budget limitations stemming from high inflation, sales of energy drinks sustained a positive trajectory in 2023. This resilience can be attributed to Mexicans' perception of these beverages as a convenient source for a quick energy boost, and…
Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go…
Energy drinks continues to witness solid volume growth in 2023, fuelled by hectic lifestyles and consumers looking for beverages that provide a quick and effective energy boost. Rising health awareness and participation in sports activities is also…
Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…
Energy drinks continued recording positive off-trade volume growth in 2023, with double-digit growth for the second year. Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail…
In 2023, energy drinks saw strong increases in on- and off-trade volume and current value growth. In the retail channel, double-digit volume growth was tied to the robustness of remote work set-ups, which could blur the line between work and personal…
Energy drinks in Serbia have experienced notable volume sales growth, primarily driven by the return to pre-pandemic lifestyles. The busier pace of life further encourages the consumption of energy drinks. Leading players in this market retain their…
Energy drinks remained the most dynamic area in soft drinks; however, growth has slowed in 2023 due to gradual market saturation and media coverage of the potential health risks associated with these drinks. Furthermore, there has been increased…
Energy drinks grew further in demand in 2023, with positive off-trade volume sales, while a much more dynamic development was noted in the on-trade channels. Energy drinks were still widely sought after in 2023 to boost energy levels either during…
Off-trade sales of energy drinks registered a decline in volume terms in 2023, with price increases by leading manufacturers being a major factor behind this trend. This was due to a number of factors, including roll-out of the third phase of the…
Energy drinks is expected to register healthy volume growth in 2023, though from a low base. The demand for energy drinks as a booster to physical and cognitive performance is driving the growth of energy drinks. Energy drinks are particularly…
Growth in off-trade and on-trade value sales of energy drinks is set to remain robust throughout 2023, largely driven by broader inflationary pressures causing increases in unit prices across the category. Energy drinks emerged as one of the…
Off-trade volume growth of energy drinks in Singapore in 2023 is expected to be relatively stagnant, with only negligible growth, and this performance is expected to be maintained in the coming years. The sustained consumption of energy drinks can…
Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy…
Energy drinks showed another positive performance in 2023, with growth in off- and on-trade volume sales remaining robust. As the pace of life in Taiwan accelerated in line with the return to pre-pandemic routines, overall demand was buoyed by…
Similarly to other soft drinks categories, energy drinks value sales growth was spurred by broader inflationary pressures in 2023. However, energy drinks also continued to see a notable rise in volume sales during the year. Indeed, the category…
Energy drinks are increasingly popular in Georgia and in 2023 energy drinks are expected to register the highest volume growth of all soft drinks. The range of energy drinks on offer in also growing and this is supporting volume growth. Consumers…
In 2023, energy drinks have witnessed remarkable growth in retail volume sales, surpassing the performance seen in the previous year. Consumers have been enticed by the introduction of new, budget-friendly local energy drinks brands in regular…
Energy drinks is projected to post the fastest off-trade volume growth in Sweden in 2023, slightly faster than the increase for RTD coffee. Both regular and, especially, reduced sugar energy drinks enjoyed healthy increases in demand during the year.…
Unfavourable weather in spring and summer 2023 restricted the growth potential of energy drinks in both the retail and foodservice channels. In addition, weak purchasing power continued to limit local consumers’ ability to spend on relatively…
As interest in more active lifestyle grows, and the lifting of COVID-19 restrictions has increased movement, energy drinks has seen a positive performance in 2023. Aggressive promotion, both offline and online, is also contributing positively to the…
Energy drinks is expected to be the best performing soft drink in terms of volume growth in 2023. Energy drinks are particularly popular among the under 25 age group and are widely consumed at festivals and parties. It is also popular as a cocktail…
The year 2023 witnessed a wave of new launches in energy drinks. Cway Food & Beverages Co Nig introduced Boxi Energy Drink, positioned as a health-conscious energy beverage, devoid of caffeine and other potentially unhealthy stimulants. Available in…
Retail volumes of energy drinks continue to show sustained growth in Guatemala. The product is increasingly associated as a source of energy for workers who perform physical activities, such as construction workers, farmers, or workers on night or…
Energy drinks is set to see dynamic double-digit off-trade and on-trade volume growth in 2023. On-trade sales were hit hard by the pandemic, and despite strong growth, sales are not expected to return to the 2019 level in 2023. However, the off-trade…
Energy drinks has emerged as one of the most dynamic categories in Chilean soft drinks in recent years. With astounding growth over the review period, the category has gained a strong following, not only in the off-trade channel but also via…
Following a challenging period during the pandemic that led to the suspension of events and gatherings, resulting in people staying at home, the lifting of restrictions in 2022 significantly impacted sales of energy drinks. As social activities…
The significant surge that has been seen in the consumption of energy drinks in Ecuador in recent years can be attributed largely to the substantial rise in sales of energy drinks offered in PET packaging, a trend spearheaded by the two prominent…
As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks…
Energy drinks received a setback in the summer of 2023 when the Canadian government recalled more than 20 popular brands, including Monster, Prime, Celsius and Sting, during the peak season for energy drink consumption. The brands were recalled…
Energy drinks continue their upward trajectory in 2023 and are expected to register healthy volume growth, supported by continuing population growth. In addition, frequent product launches, the influx of new brands and also price stability drive…
Energy drinks is expected to register healthy volume growth in 2023. Energy drinks have a loyal fan base. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities…
While energy drinks in the Netherlands has continued to witness steep price hikes in 2023, off-trade volume growth is set to surpass that recorded in 2022. This improvement is partly explained by increased appreciation for the stimulant effect of…
Energy drinks will continue to grow both in the off-trade and on-trade markets in 2023, posting one of the best performances in the soft drinks market. The low level of penetration of energy drinks is improving in line with marketing actions seen by…
For a significant period, energy drinks seemed to be resistant to all negative factors influencing the soft drinks category. It registered solid volume growth in 2021, when many categories declined due to the rising prices caused by the newly…
Due to urbanisation and the rising number of consumers aged 18-24 in Morocco, sales of energy drinks recorded dynamic growth in 2023. Ongoing urbanisation stimulates sales since these products are mainly available and consumed in bigger cities.…