Energy Drinks

Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of…

Although its volume sales are relatively low, energy drinks continues to significantly outperform other soft drinks. While this is partly because consumption is growing from a lower base, it is also benefitting from people leading busy lifestyles,…

Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily…

Growth in off-trade and on-trade value sales of energy drinks is set to remain robust throughout 2023, largely driven by broader inflationary pressures causing increases in unit prices across the category. Energy drinks emerged as one of the…

Energy drinks grew further in demand in 2023, with positive off-trade volume sales, while a much more dynamic development was noted in the on-trade channels. Energy drinks were still widely sought after in 2023 to boost energy levels either during…

In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles.…

Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent…

Energy drinks continue their upward trajectory in 2023 and are expected to register healthy volume growth, supported by continuing population growth. In addition, frequent product launches, the influx of new brands and also price stability drive…

Energy drinks is expected to register healthy volume growth in 2023. Energy drinks have a loyal fan base. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities…

Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade…

Energy drinks benefits from constant innovation and improved distribution. Producers are challenging traditional perceptions of energy drinks by introducing sugar-free variants and incorporating healthier ingredients like fruit juice, green tea or…

Energy drinks is expected to register healthy volume growth in 2023, though from a low base. The demand for energy drinks as a booster to physical and cognitive performance is driving the growth of energy drinks. Energy drinks are particularly…

Energy drinks received a setback in the summer of 2023 when the Canadian government recalled more than 20 popular brands, including Monster, Prime, Celsius and Sting, during the peak season for energy drink consumption. The brands were recalled…

Energy drinks has emerged as one of the most dynamic categories in Chilean soft drinks in recent years. With astounding growth over the review period, the category has gained a strong following, not only in the off-trade channel but also via…

Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery…

The demand for energy drinks experienced marginal growth in 2023, building on the progress made in 2020 and driven by increasing consumption occasions. Volume and value sales are growing in both off-trade and on-trade channels, albeit at a slower…

As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks…

Energy drinks is expected to be the best performing soft drink in terms of volume growth in 2023. Energy drinks are particularly popular among the under 25 age group and are widely consumed at festivals and parties. It is also popular as a cocktail…

Energy drinks posted overall positive volume growth in 2023. This was driven by reduced sugar energy drinks sales, while regular energy drinks experienced a slight decline in volume sales. Regular energy drinks still account for a larger share of…

Energy drinks has continued to see strong growth in retail volume terms in 2023 with consumers returning to their pre-pandemic purchasing behaviour. Meanwhile, energy drinks has also seen dynamic double-digit growth in current value terms in 2023,…