Soft Drinks

Market research on the soft drink industry. Our reports feature a...

Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Country Report

Concentrates in Finland

Dec 2023

Overall, concentrates saw another year of retail volume decline in 2023, as unit prices rose due to inflation and increasing production costs. In order to boost sales, players are updating their selections, offering better quality products with…

USD 1,195
Country Report

Concentrates in Egypt

Dec 2023

Concentrates witnessed a slight uplift in retail volume sales in 2023, but overall these soft drinks are losing popularity among consumers in Egypt. The wider availability of juice alternatives, which are an affordable substitute, is drawing people…

USD 1,195
Country Report

Concentrates in Denmark

Dec 2023

The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation…

USD 1,195
Country Report

Concentrates in Bulgaria

Dec 2023

In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…

USD 1,195
Country Report

Carbonates in the Netherlands

Dec 2023

Carbonates in the Netherlands is poised to contract in off-trade volume terms for a third consecutive year in 2023. This is partly because health concerns are increasingly leading people to move away from these products in favour of other types of…

USD 1,195
Country Report

Carbonates in Portugal

Dec 2023

Carbonates recorded a positive performance in both on-trade and off-trade volume and value sales in 2023. Boosted by the tourism industry, on-trade showed the best performance, while off-trade grew despite the declining purchasing power in the…

USD 1,195
Country Report

Carbonates in Poland

Dec 2023

In 2023, retail volume sales of carbonates fell back into decline. Carbonates was still recovering from the sharp price increases caused by Poland’s sugar tax in 2021, when high inflation caused further price shocks for consumers. Although unit price…

USD 1,195
Country Report

Carbonates in Morocco

Dec 2023

Although carbonates posted negative off-trade volume growth, performance was slightly better than in 2022. This was attributed to the hot weather in the country, with a summer lasting from May until October, leading consumers to switch from hot…

USD 1,195
Country Report

Carbonates in Israel

Dec 2023

The tax on all sweetened beverages was removed at the end of March 2023, as a result of opposition from the ultra-Orthodox community. The Ministry of Health required retailers to lower prices within three days of the tax being removed, with the…

USD 1,195
Country Report

Carbonates in Ireland

Dec 2023

Carbonates’ overall off-trade (and total) volume sales are projected to decrease over 2023. Irish consumers decreased their intake of carbonates in favour of perceived healthier or more functional soft drinks like bottled water or energy drinks.…

USD 1,195
Country Report

Carbonates in Hungary

Dec 2023

Regular cola carbonates, as a product area, experienced a more moderate decline in sales volume than non-cola carbonates in 2023, despite significant price increases. This can be attributed to the enduring popularity of cola flavour among consumers…

USD 1,195
Country Report

Carbonates in Greece

Dec 2023

Compared to the European average, sugar free products have a very high share of Carbonates in Greece, and penetration is still growing. Sugar free is strong in Cola, while other soft drink options have strong room for growth, and both domestic and…

USD 1,195
Country Report

Carbonates in Finland

Dec 2023

Carbonates is witnessing robust growth in 2023, with both retail and foodservice channels seeing a healthy performance. There was a sharp increase in unit prices as inflation and production costs continued to rise, but this has had little impact on…

USD 1,195
Country Report

Carbonates in Egypt

Dec 2023

Despite cost-cutting measures by producers, high inflation continues to drive up unit prices in carbonates. This is part of a broad trend in price inflation, which is impacting all non-alcoholic products. Early on in the year prices had witnessed a…

USD 1,195
Country Report

Carbonates in Denmark

Dec 2023

Overall carbonates volume sales saw continued growth in 2023, driven by increased sales of reduced sugar carbonates. The migration from regular carbonates to reduced sugar options was strong during the year. The high sugar content of regular…

USD 1,195
Country Report

Carbonates in Bulgaria

Dec 2023

Carbonates in Bulgaria is witnessing notable shifts in 2023 due to persistent inflationary pressures impacting consumer spending habits. The rising cost of living has led consumers to curtail expenditure on non-essential goods, fostering a heightened…

USD 1,195
Country Report

Bottled Water in the Netherlands

Dec 2023

After posting declines in off-trade volume sales over 2021-2022 due to significant price increases, bottled water has shown a modest return to growth in this respect in 2023. While the upward trend in average unit prices has persisted, hikes have not…

USD 1,195
Country Report

Bottled Water in Portugal

Dec 2023

Although inflationary pressures drove retail value sales in 2023, growth has also benefited from the recovery in out-of-home consumption and increased tourism. Additionally, growing consumer concerns surrounding health and wellness are leading many…

USD 1,195
Country Report

Bottled Water in Poland

Dec 2023

2023 was another turbulent year for bottled water in Poland. Rising inflation and the increasing cost of materials had a strong impact on bottled water unit prices. As prices rose, the demand for bottled water declined in comparison to the last year.…

USD 1,195
Country Report

Bottled Water in Morocco

Dec 2023

Packaged water saw fast growth during 2023, with sales rising from a low base, having plenty of room to expand. In addition, due to drought and the low quality of tap water, particularly in coastal cities where tourists visit, many consumers switched…

USD 1,195
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