Juice

Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable…

Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…

Juice is expected to register double-digit retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia…

The competition from cheaper drinks alternatives, such as flavoured bottled water and non alcoholic beer, was increasingly felt by juice in Slovakia towards the end of the review period. This was because the typical Slovak consumer was increasingly…

Juices continued outperforming carbonates in 2023, which are regarded as a healthier alternative. However, with rising levels of inflation and unit price increases, many Romanian consumers migrated to private labels. The juice category is becoming…