Juice

Juice is expected to register moderate volume growth in 2023. Many consumers are switching from carbonates to juices, as they consider juice to be healthier. In addition, within juice, consumers are opting for healthier, more natural versions as much…

100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…

Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value…

Juice sales in Eastern Europe dipped slightly into negative territory in 2020, impacted by increasing price sensitivity among consumers due to the economic impact of Coronavirus (COVID-19) in the region. The previously booming growth of not from…

Juice is increasingly seen as an unhealthy, sugary drink by consumers in Estonia. During the review period the category was impacted negatively as more and more consumers became aware of the high sugar content in packaged juice products. This trend…

Juice is expected to register double-digit retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia…

Juice in Hungary faced significant challenges in 2023 due to high inflation rates and rising prices. Across all juice categories, except for coconut and other plant waters, sales volume experienced a substantial decline. This decline can be…

Off-trade volume sales declined in 2023, challenged by rising price points and the growing health awareness in the country. While many consider juice a healthy product, a rising number of consumers are avoiding juice to reduce their sugar intake.…

Juice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier”…

Juice achieved stable off-trade volume growth in 2023 with sales supported by the continued consumer demand for the largest product categories, especially nectars and juice drinks. In addition, the continued shift from carbonates to juice is having a…