Juice

Juice is one category of soft drinks that has registered an exceptional sales performance during the post-pandemic era, with demand continuing to rise in 2023 following phenomenal volume growth during 2022. This success can be attributed largely to…

The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the…

With agricultural workers getting wage increases, this increased the cost of sugar in Bolivia in 2023. This has impacted juice players, particularly those companies that do not have price agreements with the sugar mills. That being said, juice is…

The demand for juice in off-trade volume terms has been slowing down in 2023 as the Colombian tradition of home-made natural fruit juice remains strong, especially in light of economic constraints. Juice continues to be associated with perceptions of…

The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health…