Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
This briefing examines juice in Western Europe. It looks at the various factors that affect the category, as well as looking at recent examples of innovation and related consumer trends. It assesses the positioning and performance of different…
2023 has been a positive year for total volume sales of soft drinks; however, consumers are drifting away from traditional soft drinks such as juice towards more innovative products. In 2023, most juice categories are set to increase in off-trade…
Sales of juice have continued to decline in retail volume terms in 2023. Sales have in part been negatively affected by the resumption of cross-border trade with Sweden. Although Sweden has also been impacted by elevated inflation it still continues…
Off-trade volume sales of juice in Belgium continue their downward trajectory in 2023. This decline is primarily attributed to consumers actively monitoring and reducing their sugar intake. The category has experienced a shrinking trend over the past…
Juice posted a decline in total volume sales in 2023, following a negative trend that is becoming structural, particularly in the prevailing gloomy economic context. A few contributory factors included the unusually high temperatures in spring and…
Unit prices have risen in the juice category in Spain in 2023, as a result of both the high level of inflation, and shifting consumer preferences – the latter being connected to the current innovation seen within the category. Inflation reached very…
Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…
Overall juice volume sales grew moderately in 2023 thanks to the positive performance of not from concentrate 100% juice and coconut and other plant waters. These are the only areas within juice that consumers consider to be healthy, and are,…
Retail volume sales in juice faces decline in 2023 with sales normalising in Finland. Finnish consumers have returned to work and now spend less time at home post-pandemic. Demand in juice also continues to suffer from the impact of the soft drink…
Largely driven by the health trend, chilled Juice has been favoured over the review period, with consumers appreciating the higher nutritional value compared to ambient Juice. However, moving into 2023, ambient Juice had a better performance; the…