Juice

In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…

Off-trade volume sales of juice managed to register only modest growth in 2023. Consumers increasingly perceive fruit juice as having a high sugar content, which led to a decline in its popularity as a breakfast staple. The category is dominated by…

After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales,…

In 2023, nectars continued to exhibit a decline in retail volume growth, acting as a hindrance to the overall development of the juice category. This downward trend can be attributed to the high sugar content present in these products, which clashed…

Overall, off-trade volume sales of juice dropped during 2023. This category is mature and packaged juice is not considered to be amongst the healthiest drinks. Reconstituted 100% juice and juice drinks (up to 24% juice) were most negatively affected,…

Juice is set to register a negative performance in off-trade volume terms for the third year in a row in 2023. As with carbonates, this is partly because the cost-of-living crisis has led Dutch consumers to rein in discretionary spending, but mainly…

Consumers are increasingly aware of the importance of caring for their health and adopting healthier eating habits, boosting demand for juice in Portugal. In 2023, growth was more significant in value than in volume terms; due to the foodservice…

Off-trade volume sales of juice were under pressure in Ireland in 2023, largely due to the health and wellness trend. Irish consumers were more conscious of the nutritional aspects of their drinks. Thus, the high sugar content of juice counted…

Largely driven by the health trend, chilled Juice has been favoured over the review period, with consumers appreciating the higher nutritional value compared to ambient Juice. However, moving into 2023, ambient Juice had a better performance; the…

Retail volume sales in juice faces decline in 2023 with sales normalising in Finland. Finnish consumers have returned to work and now spend less time at home post-pandemic. Demand in juice also continues to suffer from the impact of the soft drink…

Overall juice volume sales grew moderately in 2023 thanks to the positive performance of not from concentrate 100% juice and coconut and other plant waters. These are the only areas within juice that consumers consider to be healthy, and are,…

Juice is also seeing an off-trade volume slump in 2023, with a better performance witnessed in on-trade channels. Juice is a very mature category in Italy, which adds another challenging factor to other obstacles affecting the sales of juice (and…

Unit prices have risen in the juice category in Spain in 2023, as a result of both the high level of inflation, and shifting consumer preferences – the latter being connected to the current innovation seen within the category. Inflation reached very…

Juice posted a decline in total volume sales in 2023, following a negative trend that is becoming structural, particularly in the prevailing gloomy economic context. A few contributory factors included the unusually high temperatures in spring and…

Off-trade volume sales of juice in Belgium continue their downward trajectory in 2023. This decline is primarily attributed to consumers actively monitoring and reducing their sugar intake. The category has experienced a shrinking trend over the past…

Sales of juice have continued to decline in retail volume terms in 2023. Sales have in part been negatively affected by the resumption of cross-border trade with Sweden. Although Sweden has also been impacted by elevated inflation it still continues…

2023 has been a positive year for total volume sales of soft drinks; however, consumers are drifting away from traditional soft drinks such as juice towards more innovative products. In 2023, most juice categories are set to increase in off-trade…

This briefing examines juice in Western Europe. It looks at the various factors that affect the category, as well as looking at recent examples of innovation and related consumer trends. It assesses the positioning and performance of different…