Juice

Off-trade volume sales rose robustly for juice in 2023, following a year of strong double-digit growth in 2022. Juice drinks (up to 24% juice) remained the largest member of the overall category and has been leading growth in terms of off-trade…

Juice is traditionally seen as a healthy beverage in Thailand due to its high vitamin content. As such, off-trade volume sales saw healthy growth in 2023, continuing the trend of the previous year. Reconstituted 100% juice saw a particularly strong…

Juice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier”…

Inflation and supply chain issues have impacted categories across the soft drinks industry post-pandemic. The scarcity and soaring costs of primary and secondary packaging materials, such as glass, recycled plastic, and aluminium, have also impacted…

India's youthful population, with 327 million millennials and 378 million Generation Z individuals as of 2023, has become a significant driver of juice consumption in the country. This young demographic, combined with growing health consciousness, is…

Juice continued to show positive volume growth in 2023 thanks to slowed unit price growth and the popularity of juice drinks. Juice drinks are more affordable than 100% juice or nectars, and they are generally perceived to be less sugary drinks that…

Juice is increasingly seen as an unhealthy, sugary drink by consumers in Estonia. During the review period the category was impacted negatively as more and more consumers became aware of the high sugar content in packaged juice products. This trend…

In 2023, juice continues to show positive volume growth as unit prices decrease in line with falling inflation. Rising demand for juice drinks is also a central part of the buoyant performance witnessed in the overall juice category, which are an…

100% juice is the fastest growing subcategory in juices, despite rising retail prices. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredients. Consumers are keen to…

Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and…