RTD Tea

Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of…

In 2023, PepsiCo value sales registered positive growth, though inflation and increased pricing became the major contributors. Although carbonates remains a primary value-driven category for the company, PepsiCo's upcoming focus is on functional…

Volume sales of RTD tea are posting positive growth in both the on-trade and off- trade in Argentina in 2023. This is supporting some level of dynamism to the category. 2022 marked a rebound in off-trade volume sales as they recovered from the…

Soft drinks manufacturers have grappled with increasing costs and production hurdles, stemming from soaring energy prices, supply chain bottlenecks, elevated transportation expenses, and surging prices for primary packaging materials, such as corn…

In 2023, consumers were more active and spent increased time away from home, driving demand for products that could be consumed on the go, including RTD tea. The product is a popular alternative to regular carbonates or even water, especially as RTD…

RTD tea in Azerbaijan posted another year of strong growth, both in retail volume and current value terms in 2023. As a beverage, tea enjoys widespread popularity in Azerbaijan, however per capita consumption of RTD Tea lags behind that of other…

After experiencing substantial growth driven by competitive pricing, RTD tea faced a downturn when the leading brands, Lipton and Fuze Tea, concluded their pricing battle. Consequently, the category has become one of the fastest declining ones in…

RTD tea is expected to register volume growth in 2023, supported by continuing population growth and also stable prices for local brands, which have been protected to an extent from global inflationary pressures. The segment is also seeing continuing…

RTD tea is expected to register moderate volume growth in 2023, despite continuing population decline. In particular, there has been some shift from carbonates and juice and this is expected to support volume growth. RTD tea is made up of still RTD…

RTD tea in Brazil has been seeing the launch of innovative products that cater to ever-evolving consumer preferences. An example of this is Interfood Importação, which introduced Supernova Sweet Kombucha Pink Lemonade, which offers a sweeter and less…

RTD tea in Bulgaria faces a significant challenge due to its seasonality, with consumption predominantly occurring during the summer months. To address this, producers are introducing new flavour ranges not typically associated with summer, such as…

Volume sales continue to be low for RTD tea, with very low awareness among consumers, as well as limited distribution. In 2023, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more…

In off-trade volume terms, RTD tea recorded a healthier performance in 2023 than during the previous year of review. This reflects the appeal of RTD tea among younger Canadians, who consider it a healthier alternative to carbonates and sugary juices.…

RTD tea in Chile does not necessarily follow its hot drinks counterpart. In contrast to the sluggish growth of regular tea in 2023, RTD tea continues to record substantial volume growth. While RTD tea has faced inflationary pressures like its hot…

RTD tea in China saw slow off-trade volume growth in 2023, along with a stronger current value increase. Reduced sugar still RTD tea led growth in the category in this year, despite still only capturing a minor share of sales of overall RTD tea…

Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for…

Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…

RTD tea is expected to register moderate volume growth in 2023, despite continuing population decline. In particular, there has been some shift from carbonates and juice and this is expected to support volume growth. RTD tea is made up of still RTD…

RTD tea volume sales saw healthy growth in 2023 thanks largely to rising demand in two key areas – the emerging carbonated RTD tea and kombucha category, which saw double-digit volume growth during the year, and reduced sugar RTD tea. Both these…

RTD tea has seen significant growth in retail value and volume terms in 2023 as the category begins its recovery from the heavy losses seen in 2021 and 2022. Sales of RTD tea experienced a dramatic decline in these two years due to the withdrawal of…