Executive Summary

Mar 2019
PROSPECTS
Several factors support the growth of sanitary protection

During 2018, sanitary protection continued to grow in Azerbaijan. The expanding consumer base and wider awareness about the necessity for sanitary protection were the key drivers of sales during the review period.

Tampons sees the highest growth due to immaturity and rising awareness

Sales of tampons remained low in Azerbaijan during 2018; however, this category saw strong growth, with rising awareness amongst women and rising availability through the rapid development of modern grocery retailers. As a result, manufacturers and suppliers increased their offerings of tampons during 2018, and strongly promoted these products, in particular during the summer, when the consumption of tampons reaches its peak in the country.

Self-service in modern retailers reduces the stigma of purchasing

Due to local traditions, there is a stigma about buying sanitary protection products in non-pharmaceutical stores. However, the rapid development of modern retailing over the review period, supported by rapid outlet growth, drove sales through modern grocery retailers such as supermarkets, hypermarkets and convenience stores.

COMPETITIVE LANDSCAPE
Procter & Gamble Azerbaijan leads sanitary protection

Procter & Gamble Azerbaijan led sanitary protection in value terms in 2018. The company has a long-standing history in sanitary protection and other tissue and hygiene products in Azerbaijan, with a strong social-oriented strategy.

Local brands remain limited in sanitary protection

Over the review period, international brands led sanitary protection in Azerbaijan, benefiting from the low consumer trust in local products. The success of multinationals was also attributed to extensive promotion and the wide availability of these brands through both traditional and modern grocery retailers.

The development of modern retailing continues to support new product launches

The rising penetration of modern grocery retailers in Azerbaijan, including supermarkets, hypermarkets and convenience stores, played an important role in the promotional and advertising activities carried out by manufacturers and suppliers. In-store promotions increased, and the product and brand assortment became more diverse, meeting different pricing needs.

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Sanitary Protection in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Several factors support the growth of sanitary protection
Tampons sees the highest growth due to immaturity and rising awareness
Self-service in modern retailers reduces the stigma of purchasing

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan leads sanitary protection
Local brands remain limited in sanitary protection
The development of modern retailing continues to support new product launches

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene emerges more strongly in Azerbaijan
Macroeconomic revival supports growth in tissue and hygiene in 2018
Local players lead tissue and hygiene due to their competitive prices
Modern grocery retailers takes share from traditional grocery retailers
The market will benefit from rising hygiene awareness and economic improvements

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources