Sanitary protection will register moderate growth over the forecast period, with a growing population supporting volume sales. As long as the war in Ukraine continues and with it a high degree of economic uncertainty, affordability will be the key driver of value sales, and as such towels and pantyliners will register higher volume growth than tampons.
While price will continue to be the main driver of value sales over the forecast period, consumers will also increasingly be more environmentally conscious. As a result, products such as menstrual cups, which are reusable, could potentially have an opening, though education would be needed about their use.
The competitive landscape for sanitary protection remains highly concentrated in Azerbaijan; the leading three companies, Mazarina, Kigili Group and Procter & Gamble generated around three quarters of total value sales in 2022. Although the market is set to see solid positive growth over the forecast period, this concentration is unlikely to change.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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