Executive Summary

Apr 2019
PROSPECTS
Category growth supported by greater female independence due to more women in the workforce

Manufacturers of sanitary protection products have recognised that young middle-class women account for a significant share of their sales. For this reason, their marketing activities have been focused on portraying active and financially independent young women seeking security, good quality and comfort from personal hygiene products.

Menstrual hygiene programmes seek to improve quality of life for young women

A particular problem faced by schoolgirls in Bolivia is a lack of toilet facilities in schools, with this leading to many not attending classes during their period. This is more of an issue in rural areas of the country.

Taboos still exist regarding menstruation

Despite an improvement in its Human Development Index ranking over the last decade, a lack of education about menstruation in general and menstrual hygiene remains a problem in Bolivia, particularly in rural areas. There are still mistaken beliefs that during their period women should not take a bath, carry out domestic activities such as cooking, water plants or have sexual intercourse.

COMPETITIVE LANDSCAPE
Familial Sancela Sucursal remains the leading player in sanitary protection

Familia Sancela Sucursal Bolivia remained the leading player in sanitary protection in 2018. The company’s position can be attributed to the competitive price of its Nosotras brand and a strong distribution network.

Kimberly Bolivia remains committed to its corporate responsibility programme

Kimberly Bolivia ranked second in sanitary protection in 2018. Part of its strategy is the development of educational programmes for young women of school age as it looks to dispel the taboos which still exist in Bolivia with regard to menstruation.

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Sanitary Protection in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sanitary Protection in Bolivia?
  • What are the major brands in Bolivia?
  • What are the key new product launches in the sanitary protection market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Sanitary Protection in Bolivia - Category analysis

HEADLINES

PROSPECTS

Category growth supported by greater female independence due to more women in the workforce
Menstrual hygiene programmes seek to improve quality of life for young women
Taboos still exist regarding menstruation

COMPETITIVE LANDSCAPE

Familial Sancela Sucursal remains the leading player in sanitary protection
Kimberly Bolivia remains committed to its corporate responsibility programme

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment
Demographic changes lead to new consumption habits
Kimberly Bolivia remains the clear leader
Struggle between modernity and cultural traditions reflected in purchasing trends
Economic stability versus political stability

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources