Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Sanitary Protection in

Sanitary Protection in Denmark

Jun 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Sanitary protection sees added value product developments

Packaging adds a premium to price points in sanitary protection. Examples of such products include Always Dailies Singles to Go, Libresse So Slim Single Wrap Liners, and Libresse DailyFresh Micro Dailyliners.

Environment consolidated as consumers value high-profile brands, but retailers increasingly promote private label

The sanitary protection competitive landscape is relatively consolidated, with the bulk of retail value split between a relatively limited number of brands and private label. Grocery retailers favour the promotion of private label, and are actively reducing the number of brands they carry – typically the largest and most recognisable brands – in order to allocate more shelf space to private label.

Essity gains share following new, added-value product innovation

Essity saw a value share gain in the sanitary protection category over 2018-2019. This was due to investment in innovation within pantyliners and slim/thin/ultra-thin towels, both of which are gaining importance.

2020 AND BEYOND

COVID-19 impact

Sales of retail sanitary protection products are expected to grow by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged on the performance forecast in our 2020 edition of tissue and hygiene, published in February 2020 (pre-COVID-19).

Affected products within sanitary protection

The impact of COVID-19 on the sanitary protection category was limited, as these are essential items used on an everyday basis. There was some evidence of panic buying early in the crisis, but this was more limited in Denmark compared with other Western European countries such as the UK.

Recovery and opportunities

As the country and its economy recovers from the impact of COVID-19, women are expected to return to more advanced and discrete products that are both effective and inspire confidence when travelling or present in the workplace. This will particularly benefit slim/thin/ultra-thin towels and pantyliners.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Denmark?
What are the major brands in Denmark?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Sanitary Protection in Denmark - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Sanitary protection sees added value product developments

Environment consolidated as consumers value high-profile brands, but retailers increasingly promote private label

Essity gains share following new, added-value product innovation

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Digital platforms become increasingly important for both marketing and sales, offering convenience and price advantages

Lack of differentiation underpins strength of private label, improvements to fit and effectiveness boost branded performance elsewhere

Some return to focus on added-value innovations expected, but COVID-19 impact set to remain evident for foreseeable future

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 8 Birth Rates 2014-2019
Table 9 Infant Population 2014-2019
Table 10 Female Population by Age 2014-2019
Table 11 Total Population by Age 2014-2019
Table 12 Households 2014-2019
Table 13 Forecast Infant Population 2019-2024
Table 14 Forecast Female Population by Age 2019-2024
Table 15 Forecast Total Population by Age 2019-2024
Table 16 Forecast Households 2019-2024

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sanitary Protection in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Sanitary protection sees added value product developments

Environment consolidated as consumers value high-profile brands, but retailers increasingly promote private label

Essity gains share following new, added-value product innovation

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Denmark - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Sanitary protection sees added value product developments

Environment consolidated as consumers value high-profile brands, but retailers increasingly promote private label

Essity gains share following new, added-value product innovation

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Digital platforms become increasingly important for both marketing and sales, offering convenience and price advantages

Lack of differentiation underpins strength of private label, improvements to fit and effectiveness boost branded performance elsewhere

Some return to focus on added-value innovations expected, but COVID-19 impact set to remain evident for foreseeable future

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports