The economic climate during the course of 2022 saw a rise in price sensitivity which adapted consumer buying behaviour. Across the early forecast period, a prolonged period of high price inflation will strain household budgets and impact purchasing decisions, with some consumers choosing to trade down.
Volumes sales for tampons to set to decrease over the forecast period. Shift from tampons to menstrual cups will be a key reason for his volume change, as well as the ageing population in the country.
The sanitary protection competitive landscape is likely to remain relatively consolidated, with the bulk of retail value sales split between a relatively limited number of brands and private labels. Grocery retailers favour the promotion of private label and are actively reducing the number of brands they carry – typically the largest and most recognisable brands – in order to allocate more shelf space to private labels.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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