The debate about whether women in Denmark should get free (or subsidised) sanitary protection products peaked back in 2016. At that time, however, no changes to legislation were made.
Currently, there are several trends shaping the buying habits of Danish consumers. One of the strongest is the natural lifestyle trend, whereby consumers are looking for products with as few chemicals as possible, more natural ingredients and greater transparency.
Alternative products such as menstrual cups are growing in popularity in Denmark as a result of the natural lifestyle trend, being seen as better for the environment. Indeed, one Danish distributor has said that one cup is equal to the use of 3,000 tampons, pantyliners or towels, which also means that it is a cheaper alternative.
Essity and Procter & Gamble Danmark maintained their leading positions in sanitary protection in 2018. Procter & Gamble and its Always brand benefit from strong consumer trust and a well-developed distribution network.
New local players are benefiting from the rise of more natural lifestyles, building the image of their brands around this trend. GingerOrganic, for instance, markets its products by highlighting the fact that they are 100% organic and carry various certifications, such as Ecocert, Gots, Svanen and AllergyCertified.
Consumer perception of the quality of private label sanitary protection in Denmark has continued to increase, enabling it to further grow its share of sales. Some private label lines, but particularly Änglamark from Coop, have an organic/natural lifestyle positioning, while also carrying the Asthma Allergy Nordic label.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sanitary Protection in Denmark market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.