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Country Report

Sanitary Protection in

Sanitary Protection in Denmark

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand dips mildly as Danes quarantine

The first lockdown in Denmark resulted in somewhat smaller-scale consumption patterns in sanitary protection. There was a small decrease in daily volume sales during this time, as consumers prioritised their expenditure on cleaning products and food and drink.

Packaging, segmentation and “free from” ranges are rising trends in the category

Packaging adds a premium to price points in sanitary protection. Examples of such products include Always Dailies Singles to Go, Libresse So Slim Single Wrap Liners, and Libresse DailyFresh Micro Dailyliners.

Active innovation seen from Essity

Essity registered further value share gain in the sanitary protection category over 2019-2020. This was due to investment in innovation within pantyliners and slim/thin/ultra-thin towels, both of which are gaining importance.

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Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Denmark?
What are the major brands in Denmark?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand dips mildly as Danes quarantine

Packaging, segmentation and “free from” ranges are rising trends in the category

Active innovation seen from Essity

RECOVERY AND OPPORTUNITIES

Sales set to remain robust despite demographic and competitive challenges

Procter & Gamble predicted to keep thriving in Denmark

Trading down behaviour or use of alternatives unlikely to last long

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 8 Birth Rates 2015-2020
Table 9 Infant Population 2015-2020
Table 10 Female Population by Age 2015-2020
Table 11 Total Population by Age 2015-2020
Table 12 Households 2015-2020
Table 13 Forecast Infant Population 2020-2025
Table 14 Forecast Female Population by Age 2020-2025
Table 15 Forecast Total Population by Age 2020-2025
Table 16 Forecast Households 2020-2025

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sanitary Protection in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand dips mildly as Danes quarantine

Packaging, segmentation and “free from” ranges are rising trends in the category

Active innovation seen from Essity

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sanitary Protection in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand dips mildly as Danes quarantine

Packaging, segmentation and “free from” ranges are rising trends in the category

Active innovation seen from Essity

RECOVERY AND OPPORTUNITIES

Sales set to remain robust despite demographic and competitive challenges

Procter & Gamble predicted to keep thriving in Denmark

Trading down behaviour or use of alternatives unlikely to last long

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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