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Country Report

Sanitary Protection in

Sanitary Protection in Denmark

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

"Free from" shapes product development and growth directions

A noteworthy trend in product development is the movement towards "free from" products. An example is the Ginger Organic Copenhagen brand, by GingerOrganic A/S.

Creating a real dialogue about menstruation

There is an observable change in how manufacturers are marketing their products, with a clear shift in towards creating genuine dialogue on menstruation and feminine care.

Reusable alternatives threaten volume growth

Product development towards more environmentally-sustainable products can also be seen in the rise of reusable products that tout health and environmental benefits.

COMPETITIVE LANDSCAPE

Procter & Gamble leads sanitary protection

Procter & Gamble leads value sales through its Always and Tampax brands. Both brands enjoy national scale distribution and wide availability in leading grocery retailer chains, and are recognisable, respected and trusted names among Danish consumers.

Private label’s value share increases

Growth in the discounters sales channel, coupled with retailers actively allocating greater shelf space to private label, is helping to increase the value share held by private label. A further factor in private label's growth is the increasingly advanced products offered by private label, and its success in reducing the perceived quality differential between brands and private label, and consequently reducing the price premiums brands can charge for their innovations.

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Samples

Sanitary Protection Market Sample Report Sanitary Protection Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sanitary Protection in Denmark?
What are the major brands in Denmark?
What are the key new product launches in the sanitary protection market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Sanitary Protection in Denmark - Category analysis

HEADLINES

PROSPECTS

"Free from" shapes product development and growth directions

Creating a real dialogue about menstruation

Reusable alternatives threaten volume growth

COMPETITIVE LANDSCAPE

Procter & Gamble leads sanitary protection

Private label’s value share increases

CATEGORY DATA

Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

Innovation underpins value growth in a price focused landscape

Is the growth of internet retailing an opportunity or threat?

Stable macroeconomic outlook

Private label holds sway

Brands are widely discounted

MARKET INDICATORS

Table 8 Birth Rates 2012-2017
Table 9 Infant Population 2012-2017
Table 10 Female Population by Age 2012-2017
Table 11 Total Population by Age 2012-2017
Table 12 Households 2012-2017
Table 13 Forecast Infant Population 2017-2022
Table 14 Forecast Female Population by Age 2017-2022
Table 15 Forecast Total Population by Age 2017-2022
Table 16 Forecast Households 2017-2022

MARKET DATA

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sanitary Protection in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

"Free from" shapes product development and growth directions

Creating a real dialogue about menstruation

Reusable alternatives threaten volume growth

COMPETITIVE LANDSCAPE

Procter & Gamble leads sanitary protection

Private label’s value share increases

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sanitary Protection in Denmark - Category analysis

HEADLINES

PROSPECTS

"Free from" shapes product development and growth directions

Creating a real dialogue about menstruation

Reusable alternatives threaten volume growth

COMPETITIVE LANDSCAPE

Procter & Gamble leads sanitary protection

Private label’s value share increases

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

Innovation underpins value growth in a price focused landscape

Is the growth of internet retailing an opportunity or threat?

Stable macroeconomic outlook

Private label holds sway

Brands are widely discounted

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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