The outlook for sanitary protection over the forecast period is broadly favourable, with total volume and current value sales set to witness healthy growth and all categories expected to develop positively in both respects. Overall expansion will continue to be supported by growth in the female population aged 12-54 and the necessity status of towels.
Although global brands are already helping to increase awareness of sanitary protection, there is still room for growth as poverty and lack of education remains a barrier for some young females to access sanitary products. As more economy brands emerge and expand in the traditional channel, more females will increase their use of sanitary protection, sustaining growth over the forecast period.
Kimberly-Clark Guatemala Ltda has an important presence throughout both the modern and traditional channels, enabling its Kotex brand to stand out. With a broad portfolio of products and investment targeting innovation, distribution, advertising and promotion, Kimberly-Clark is in a strong position to retain its lead.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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