Price will continue to be the main driver of value sales over the forecast period as inflationary pressures continue. Indeed, as high price inflation lingers in sanitary products, manufacturers will explore different ways to mitigate higher costs.
Manufacturers are expected to offer more natural and sustainable options for consumers in the coming years, for example by removing chloride and using natural or organic materials. Manufacturers will also experiment with environmentally-friendly materials in their packaging as consumers look to be more cognisant of the environment.
Tampons and pantyliners are expected to gain popularity in the forecast period as usage of these products increases when females are outside the home. Pantyliners are a more convenient alternative to standard towels whilst tampons are commonly used when females are more active and outdoors during the summertime.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Sanitary Protection research and analysis database.
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