Sanitary protection will register a marginal increase in constant value sales and a slight fall in volume sales over the forecast period. While demand for sanitary protection will be maintained due to the essential nature of these items, the long-term outlook is negative.
Innovation and new product development is set to be the major driving force to the future growth of sanitary protection. New product development will focus on improved efficacy and comfort, as well as other value-added benefits such as scent.
If the war in Ukraine lingers and continues to push up inflation, then consumers will be highly price sensitive and there will be a degree of trading down. Under these circumstances, while leading brands Always, Every Day, Carefree and Discreet will continue to dominate, private label could gain value share.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sanitary Protection
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines sanitary protection and intimate wipes, please select Sanitary Protection Including Intimate Wipes.
See All of Our DefinitionsThis report originates from Passport, our Sanitary Protection research and analysis database.
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