The COVID-19 pandemic will only lead to slight slowed current value growth in 2020 overall, with demand remaining stable due to the nature of the products. There was no notable stockpiling of sanitary protection products in the country when lockdown was first announced.
Tampons is predicted to see the sharpest current value decline and retail volume sales decline throughout 2020. Despite tampon’s reputation as the most convenient form of sanitary protection, rising demand for convenience does not translate into growth prospects, with Macedonian consumers remaining circumspect about tampons’ safety and the risk of infection from their use.
In 2020, Procter & Gamble Co will maintain its lead of sanitary protection in North Macedonia. Procter & Gamble’s considerable value share is a result of the high recognition enjoyed by its brands Always, Discreet and Tampax.
The slowdown in growth forecast for products across sanitary protection is in anticipation due to the growing number of consumers of post-menopausal age and a declining number of girls and women under 40. The COVID-19 pandemic will have little impact on sanitary protection’s overall performance overall during the forecast period, though if its economic impact worsens consumers will turn from premium products towards lower-priced options.
Sanitary protection in North Macedonia holds the potential for significant growth, as rising awareness of management issues around menstrual hygiene leads to the mounting pressure that will eventually see improved provisions in schools and less reliance on home-made substitutes for sanitary protection. With dedicated communication and clear and detailed information, consumers in North Macedonia are likely to show greater interest in menstrual cups, thanks to its ecological credentials, convenience and economic benefits.
Sanitary protection in North Macedonia is dominated by multinational companies and their brands. However, private label will continue to grow over the forecast period, thanks to the activities of the country’s largest chained drugstore/parapharmacy, dm-Drogerie Markt dooel and its private label line, Jessa.
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Understand the latest market trends and future growth opportunities for the Sanitary Protection industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sanitary Protection industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sanitary Protection research and analysis database.
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