Sanitary protection was somewhat immune from a strong impact from COVID-19 in comparison to some other tissue and hygiene products in 2020. There was an initial spike in demand caused by consumers stockpiling products owing to fears of running out or not wishing to visit stores at the emergence of the pandemic, followed by a return to normal levels of demand.
Standard towels continued to be a popular choice in 2020. Generally, standard towels benefit from being less expensive and experienced higher demand in rural regions.
Tampons in general are not that popular in Uzbekistan and the pandemic did not result in shifting preferences. In fact, tampons continued to lose during the periods of lockdown as consumers preferred various towels.
Since the pandemic is not expected to result in any long-term change in consumers’ need for the same sanitary products every month, sanitary protection is on track to retain a similar but perhaps slightly slowing rate of current retail value growth throughout the forecast period. The female population target age group is set to continue consistently growing during the forecast period, which will in turn make the growth base more stable.
Various types of towels are set to grow well over the forecast period, corresponding to the differing demand from consumer groups based on various purchasing power. Some consumers may continue to prefer lower-cost products reflecting the majority of consumers’ generally low disposable incomes and price sensitivity when making purchases.
Tampons is expected to show good growth in the forecast period, although sales will remain relatively low in Uzbekistan. Sales of tampons, despite projections to record strong double-digit growth, will continue to be low compared to pantyliners and towels, due largely to their high prices compared to other sanitary protection products as well as general antipathy among consumers.
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This report originates from Passport, our Sanitary Protection research and analysis database.
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