Soft Drinks

Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism…

Soft drinks in Taiwan showed a solid performance in 2023, with growth in total volume sales equalling that recorded in 2022. Overall demand remained buoyant as diminishing fear of COVID-19 and the ending of associated restrictions saw more people to…

With a lack of foreign reserves in the country due to the current economic crisis, the government of Sri Lanka has had to impose import restrictions which has limited the availability of some soft drinks. Although not as high as in 2022 inflation…

Growth is expected to continue in soft drinks in both off-trade and on-trade volume terms in 2023. However, products that are perceived as healthier, such as bottled water, kombucha, and reduced sugar carbonates, amongst others, are expected to see…

In 2023, soft drinks in Singapore is set to record volume growth though both the on-trade and off-trade channels. In terms of total volume sales, RTD tea and carbonates are set to remain the largest categories within soft drinks in Singapore, with…

The picture was bleak for soft drinks in Pakistan in 2023, with retail volume sales falling across the board, with the exception of bottled water and concentrates. That being said, overall retail volume sales increased slightly, due to bottled water…

In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the…

Sales of soft drinks in Malaysia are generally benefitting from the rebound of tourism and foodservice in the post-pandemic landscape. For example, fountain sales are accelerating for carbonates and RTD tea, supported by the growth of hotels in the…

Hopes for a quick economic recovery from the pandemic have been overshadowed by internal and external factors that have threatened household living standards. Depreciation and consequent high inflation have led to rising prices, especially those of…

Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic,…

In 2023, soft drinks is set to record opposite performances in the on-trade channel and the off-trade channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious diseases. This…

Soft drinks in Indonesia saw positive growth overall in total volume terms in 2023, though failed to recover to pre-pandemic levels. Despite increased community mobility post-pandemic, purchasing power remained low, especially in the…

Sales of RTD coffee in India were negligible over the review period, with this expected to remain the case over the forecast period.

In 2023, total volume sales of soft drinks in Hong Kong returned to growth, driven by the return of foot traffic and tourists following the lifting of COVID-19 restrictions in late 2022. This resurgence in foot traffic resulted in increased sales…

In 2022, soft drinks is set to witness a slight slowing of its off-trade current value and volume growth rates compared with the previous year. A significant impact has been seen from China’s domestic pandemic regulations in this year, which have…

In 2023 off-trade volume sales of soft drinks saw solid growth due to the resumption of society in the wake of the COVID-19 pandemic. However, the market faced a new set of challenges such as global inflation rates and fuel shortages, forcing…

In 2023, soft drinks in Bangladesh faces challenges due to a significant price hike since September 2022, exacerbated by escalating water costs. The proposed turnover tax, deemed a potential growth deterrent by experts, also poses a threat to the…

In 2023, soft drinks posted robust volume growth in both retail and the on-trade. Per capita consumption is rising due to population growth, the development of the modern trade and improvements in distribution. Carbonates continues to be the largest…

There was another year of positive growth in off-trade volume sales of soft drinks in Asia Pacific in 2023, as well as another year of recovery in the on-trade channel. Bottled water continues to be the dominant product in the region’s soft drinks…

RTD tea continues to post steady growth in off-trade volume terms in 2023, while in on-trade volume terms sales continue to post a strong recovery. The strong performance from RTD tea is thanks to the burgeoning health and wellness trend in Vietnam,…