Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Bottled water witnessed robust retail volume growth in 2023, driven primarily by the health and wellness trend and the growing culture of water consumption in Azerbaijan. Brand and experiential marketing are used to build a positive image and engage…
Carbonates is the most popular soft drink in Azerbaijan, with consumption rising in tandem with population growth and urbanization in the country. Cola carbonates comprises over 60% of retail volume sales and yet continues to enjoy strong growth in…
In Azerbaijan, concentrates are not widely favoured and sales fell into decline in 2023. Elderly individuals are the primary consumers of powdered concentrates, which bring nostalgia as they take many back to earlier times, especially Kisel that is…
In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles.…
In 2023, the juice category continues to witness very low growth in retail volume terms, although the slowdown in unit price growth has been a positive trend. By contrast, on-trade juice volume sales are enjoying double-digit growth as the channel…