Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Off-trade volume growth for sports drinks in 2023 was up markedly on that recorded in 2022. This improvement was partly explained by the success of reduced sugar and sugar-free options introduced towards the end of the review period, which have…
Soft drinks in Taiwan showed a solid performance in 2023, with growth in total volume sales equalling that recorded in 2022. Overall demand remained buoyant as diminishing fear of COVID-19 and the ending of associated restrictions saw more people to…
Growth in off-trade volume sales of RTD tea in 2023 was up slightly on 2022. This was largely due to the easing of the pandemic and the ending of related restrictions in Taiwan, with impulse purchases and on-the-go consumption increasing as more…
Following consistent declines earlier in the review period, RTD coffee recorded modest growth in off-trade volume sales in 2023. This turnaround was partly explained by the increased incidence of impulse purchases and on-the-go consumption occasions…
100% juice was the most dynamic of the main juice categories in Taiwan in off-trade volume growth terms in 2023. This was primarily due to the increasing preference for healthier soft drinks among consumers, as such products are perceived to be…
Energy drinks showed another positive performance in 2023, with growth in off- and on-trade volume sales remaining robust. As the pace of life in Taiwan accelerated in line with the return to pre-pandemic routines, overall demand was buoyed by…
While liquid concentrates posted marginal growth in off-trade volume sales in 2023, this was an improvement on the decline recorded in 2022. This was partly explained by the normalisation of consumption patterns, in that the contraction the previous…
Carbonates in smaller pack sizes of 200-350ml gained ground in off- and on-trade channels in Taiwan in 2023. This was partly due to rising health-consciousness among the population, in that concerns about the sugar content of these soft drinks led…
The increasing tendency of Taiwanese consumers to favour healthier soft drinks ensured bottled water recorded another solid performance in off-trade volume growth terms in 2023. Carbonated bottled water was the most dynamic of the main categories in…
Asian speciality drinks showed improved results in off- and on-trade volume sales terms in 2023, largely thanks to the easing of the pandemic and the ending of associated restrictions. With concerns surrounding COVID-19 having reinforced the…